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1.7.2008

Dr. Dre Gets His Own Headphones

Dr. Dre has teamed up with Monster, well known for their Monster Cable and Monster Power products, to announce “Beats by Dr. Dre,” the first-ever product to be endorsed by the legendary music producer and artist. Jimmy Iovine, Chairman of Interscope Geffen A&M Records, Noel Lee, Head Monster, and Dr. Dre were on hand for the announcement Sunday at the 2008 International CES in Las Vegas.

The new high-performance headphones were conceived by Dr. Dre and mutually designed, with groundbreaking and inventive engineering by Monster. The headphones feature both a unique and futuristic style as well as newly developed sonic technologies for unprecedented state-of-the-art performance.

“When I’m making a track I’m trying to capture the sound that makes me go, ‘Now THAT’s the shit!’ And I want that reaction from everybody who hears it,” said Dr. Dre. “I spend a lot of time in the studio listening to my music through headphones…with Beats, people are finally going to hear it the way they should: the way I do.”

The headphones will be available this spring for $399.95.

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Noel Lee, Jimmy Iovine, and Dr. Dre

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Beats by Dr. Dre

Photo credits: Gizmodo and Gear Live