Dr. Dre has teamed up with Monster, well known for their Monster Cable and Monster Power products, to announce “Beats by Dr. Dre,” the first-ever product to be endorsed by the legendary music producer and artist. Jimmy Iovine, Chairman of Interscope Geffen A&M Records, Noel Lee, Head Monster, and Dr. Dre were on hand for the announcement Sunday at the 2008 International CES in Las Vegas.
The new high-performance headphones were conceived by Dr. Dre and mutually designed, with groundbreaking and inventive engineering by Monster. The headphones feature both a unique and futuristic style as well as newly developed sonic technologies for unprecedented state-of-the-art performance.
“When I’m making a track I’m trying to capture the sound that makes me go, ‘Now THAT’s the shit!’ And I want that reaction from everybody who hears it,” said Dr. Dre. “I spend a lot of time in the studio listening to my music through headphones…with Beats, people are finally going to hear it the way they should: the way I do.”
The headphones will be available this spring for $399.95.