4.20.2008

Rap-Up 3rd Anniversary & Book Release: Inside

Rap-Up celebrated its third anniversary and the release of Rap-Up: The Ultimate Guide to Hip-Hop and R&B with a funky, fresh, and fly party on April 17th at the adidas Originals store in SoHo, New York City presented by adidas, Pepsi, VTech, Lasonic, and Hennessy.

Keri Hilson hosted and Teyana Taylor performed an energetic medley of songs including her hit single “Google Me.” DJ Ni** Sky (aka Nicole of Nina Sky) with DJ Stealth worked the ones and twos. Attendees included Lil Jon, Tiffany Evans, DJ Clue, The D.E.Y., O’Neal McKnight, Kwame, Wynter Gordon, D.O.E., Avery Storm, DJ Cassidy, and more.

Guests rocked adidas and sipped on Pepsi products as well as Hennessy mixed with apple juice in honor of Keri Hilson’s song “Happy Juice.” VIPs went home with $500 gift bags including i931 iPod ghetto blasters from Lasonic and i5871 cordless phones courtesy of VTech.

A big thank you to our sponsors—adidas, VTech, Pepsi, Lasonic, and Hennessy—for making this special moment in Rap-Up’s history possible.

Photo above: Nina Sky, Lil Jon, Teyana Taylor, and Keri Hilson.

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O’Neal McKnight, Keri Hilson, The D.E.Y., and Wynter Gordon

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Wynter Gordon, guest, Tiffany Evans, Teyana, Keri, and O’Neal

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Yeaah! Lil Jon and Keri Hilson get loose.

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Keri with players from Super Bowl XLII champions the New York Giants

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Lil Jon takes a break to read Rap-Up in the adidas stockroom.

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Nina Sky with their favorite magazine.

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Nina Sky and Teyana Taylor

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Nicole works the turntables spinning everything from Biggie to Madonna.

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Keri Hilson poses by her upcoming Rap-Up cover. Shh, it’s still under raps!

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Lil Jon went home with a i931 Lasonic ghetto blaster.

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Teyana, Wynter Gordon, and Boxie

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Young and in charge. Teyana and Tiffany Evans.

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Teyana aka the Princess of Harlem performs “Google Me.”

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Teyana changes into an adidas Jam Master Jay jacket from the Sounds of the City collection

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Guests snacked on cupcakes with the signature Rap-Up “U.”

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Inside the adidas Originals store

Photos by John Ricard