Mariah Carey flipped the switch and lit up the Empire State Building on Friday wearing what else, but pink. The New York City landmark will be pink, lavender, and white all this weekend in honor of Mariah’s latest album E=MC².

We wonder how much this marketing move cost her label Island Def Jam. MC is doing it way big.

Watch video of Mariah lighting up the Empire State Building here.

Posted in Mariah Carey, Photos | Permalink |

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