“I’ve never seen someone wanting to devote this much money to breaking new artists. Nobody in the music business has the marketing budget that I have.”

–Jermaine Dupri on the budget for the newly launched TAG Records, a joint venture between Procter & Gamble and Island Def Jam. The label will announce its first signee this summer. Watch J.D. at the TAG Records launch party on Rap-Up TV.

Read the accompanying article on music and branding from The New York Times, which also mentions Nicole Scherzinger and Pharrell.

Click below for a video of J.D. creating the score for the TAG commercial.

This entry was posted on Monday, July 7th, 2008 at 11:11 am and is filed under Jermaine Dupri, Quote of the Day. You can follow any responses to this entry through the RSS 2.0 feed.

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