Taco Bell Sues 50 Cent, Calls Him 'Arrogant'

Lawyers for Taco Bell have responded to 50 Cent’s $4 million trademark infringement lawsuit filed in July when Taco Bell used his name to sell its products.

The fast-food giant has countersued 50, whose real name is Curtis Jackson, saying he is a “self-described former drug dealer and hustler” whose “gangsta rap” is associated with violent criminals.

“Jackson has used his colorful past to cultivate a public image of belligerence and arrogance and has a well-publicized track record of making threats, starting feuds, and filing lawsuits. At the same time, Jackson holds himself out as a giver to charity and one who wants to give back to his community,” reads the suit filed in September in Manhattan.

The lawsuit stems from a fake letter sent out by Taco Bell asking 50 Cent to change his name for one day to 79 Cent, 89 Cent, or 99 Cent to help publicize its value menu. In return, the company offered to donate $10,000 to the charity of his choice.

50’s attorney tells TMZ, “Taco Bell needs to be stopped” and that “Mr. Cent intends to vigorously pursue this case.”