Puma’s 60th Birthday Concert Hits New York

Puma turned 60 in style Monday night in a hipster nook of Brooklyn at the Music Hall of Williamsburg, with performances by Charles Hamilton, The Knux, and Harvard alum pop duo Chester French. With an esoteric fan base, guests trickled in a few at a time, with room to dance in front of the stage.


DA Wallach and Maxwell Drummey from Chester French

To celebrate Puma’s impact over the past six decades, the brand is throwing parties, free concerts, and store sales throughout the country during the first half of December, which is smart since no one’s trying to pay full price for anything with this damn recession. Speaking of the recession, Rap-Up.com asked Charles Hamilton what his side hustle plan is to make some extra dough during hard times in an unstable industry.


Krispy Kream and Rah Almillio from The Knux

“It’s not about money. If I wasn’t doing what I do, I wouldn’t be alive. That’s on some real life physical situations where music got me out of death, as well as the metaphorical ‘I breathe and live music.’ I mean I freelanced as a writer before; my mom was a writer and it came naturally to me but that’s still writing and music. Growing up, I wanted to be the first black president or something like that but it’s like well, this nigga got the job so why don’t I keep doing what I always do? This is kinda like my second pick, but it’s my birthright.”

Second best to Obama? We don’t know about that, but he’s definitely one to watch.

Tickets for Puma’s concert series can be picked up for free at any Puma Concept Store in the concert city’s local area and are available on a first come, first serve basis. For a full listing of events, visit www.puma.com/bday48.

–Rajul Punjabi

Photo credit: Dustin Ross for www.theferaleye.org