Unrapped: Norwegian Hip-Hop Duo Madcon


Rap-Up.com breaks the seal on fresh talent in our newly-named breakout artist feature, Unrapped. On Wednesday, we introduced you to R&B quartet Richgirl. Now meet Madcon.

Hailing from Oslo, Norway, Yosef and Tshawe, rappers who make up the hip-hop outfit Madcon, are infiltrating American radio stations and iTunes playlists with the urban, reggae-tinged remake of Frankie Valli & the Four Seasons’ hit, “Beggin’.”

The European artists chose to remake the classic overseas hit after Tshawe heard the record in a club while pondering a recent break-up with an ex-girlfriend. “I was feeling very emotional [and] the DJ played the [original 'Beggin''],” Tshawe reveals. “I was very fascinated how [Frankie Valli] could be so frank, especially begging for something he thought was worthwhile. [It] is very seldom to hear a man expressing himself in that way.” According to Yosef, the soulful single, complete with hip-hop and Motown influences, will be “the first and only time” Madcon does a cover of a record.

Fans of West Coast hip-hop, Raphael Saadiq, and A Tribe Called Quest’s Q-Tip, Madcon sites the famous “Yo! MTV Raps” show as their medium into the world of hip-hop. However, their genre of choice isn’t the only activity that keeps them busy. Tshawe is a licensed deep sea diver and the champion of 2007′s “Skal Vi Danse,” the Norwegian rendition of “Dancing with the Stars,” while Yosef admits to being a fan of Miley Cyrus and the Hannah Montana franchise. Madcon is eccentric, a quality that Yosef explains new listeners and devoted fans will appreciate in their music: “You can expect the unexpected. In hip-hop, there is a box you need to be in. Be like this, talk like this, rap like this… We don’t follow that format.”

The duo, recently signed to Next Plateau/Universal Republic, will debut their U.S. album, So Dark the Con of Man, on September 15. Listen to their explosive single, “Beggin’,” below.

–Nadia Chante

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  1. popo

    this was a hit in germany a year ago


  2. damn

    these dudes are fking annoying…
    don’t like their sh1t at all


  3. Facebook User

    Not really feelin’ their sound either


  4. Angelene

    Hey this is the song featured in the Adidas Commercial!


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