Livvi Franc
5.29.2009

Unrapped: Livvi Franc Is That B.I.T.C.H.

As of late, the isle of Barbados has gained notoriety for being the hometown of pop princess Rihanna. But now she’s got some competition in the form of Bajan British sensation Livvi Franc and her pop gem “Now I’m That Bitch,” an intensely hot single produced by Salaam Remi (Amy Winehouse, Nas).

By way of Harrogate, England, and Barbados, 21-year-old Livvi has traversed from an in-the-shadows student to emerging B.I.T.C.H.—a concept she describes for every young woman as “Being In Total Control of Herself.”

“In high school, I was a wallflower and as I matured, I came into my own,” says Livvi, who cites Lauryn Hill and Alanis Morissette as musical inspirations. “I learned that being defined as a bitch doesn’t have to be negative. The song is about when that crush—in high school or in life—does not notice you, as you come into your own, you will be able to say, ‘Now I’m that bitch.'”

With bold self-assurance and a musical style that is an eclectic mash-up of pop, folk, and Caribbean flavor, it’s no wonder the arrestingly feminine and powerful chant Livvi announces on her single incites confidence in women around the globe.

Though she’s already being compared creatively to Rihanna, Lily Allen, and Lady GaGa, according to Livvi, her casual flair is unique and her sound, distinct. “Being compared to Rihanna is flattering,” Livvi reveals. “She is very talented, but I think my music will speak for itself.”

Livvi Franc’s debut album drops this summer on Jive Records.

–Angela Montanez

Listen to her U.S. debut single, “Now I’m That Bitch,” below.