Ashanti and Erykah Badu

G-Shock Presents ‘Shock the World 2009’

Our friends at Casio G-Shock celebrated 26 years of timepiece innovation with a star-studded “Shock the World 2009” event at Cipriani Wall Street in NYC on Wednesday. The company unveiled its new collection of collaborative pieces followed by an exclusive performance from Kanye West.

Guests including Ashanti, Bun B, Erykah Badu, Fabolous, Nina Sky, Adrienne Bailon, Jadakiss, and Estelle snacked on Patron cupcakes and popsicles in VIP, and some of the glitterati even went home with G-Shock watches, digital cameras, and laptops!