Rap-Up.com || Wrigley Fires Chris Brown for Good

Chris Brown is leaving Wrigley with a bad taste in their mouth. The gum manufacturer has officially terminated its relationship with the singer.

Wrigley formally severed ties with Brown on Thursday, TMZ reports. They previously suspended his ads in the wake of allegations that he beat Rihanna in February. At the time, the company said, “Mr. Brown should be afforded the same due process as any citizen.”

After pleading guilty to felony assault in June, Wrigley decided to end their relationship with him. The embattled star’s hit “Forever” was used as a jingle in their Doublemint campaign last year.

Marketing executive Steve Stoute, who negotiated the deal, remained optimistic that Brown could still bounce back. “You can do it. There’s a natural healing process and there’s a bunch of other magic that happens to make you that fortunate, but you can never count somebody out when there’s celebrity involved.”

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13 Comments

Anonymous
August 6th, 2009 at 12:19 pm
Love You chris!!!!!!! xoxox Cant wait for your comeback!!!!!! =D
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lOl
August 6th, 2009 at 12:39 pm
lol. that is good.
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Me
August 6th, 2009 at 2:19 pm
is this suppose to be surprising or something
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Rick
August 6th, 2009 at 2:21 pm
This dude can’t even sing, the only reason the females like him is because they think he’s nice looking. He’s wack, and I felt that way before he put his hands on Rihanna. I’m glad they dropped him, and I hope more would follow. P.A.B!!!!
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Anonymous
August 6th, 2009 at 3:06 pm
1st of all 2 all de HATERZ dnt tlk bout my mann he cud sing his ass off i dnt care howany bodii feels bout hym cuz he was makkiin more money dan all his haterz yall dat is hattiin juss make hym famous still feel mii dis is 2 chris brown keep ur head up dnt let any 1 take ur pride keep doiiin wat u do best which is still persuing ur music carrer iily u ur #1 fann
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Denise
August 6th, 2009 at 3:09 pm
i luv u chris keep doiin wat u do best nd 2 all de HATERZ jusss keep on hattiin cuz u will neva be able 2 take his place nd dats a fact
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Catie
August 6th, 2009 at 7:59 pm
Rick, I completely agree. I would also like to add there are much better looking men in music.
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scpyt2010
August 6th, 2009 at 8:18 pm
You win some and you lose some but you live to fight another day!! :)
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cindy
August 6th, 2009 at 9:19 pm
Oh well! my collegues and i will have to start a chain and boycott buying wrigley’s gum, for real.They would have more sales with CB on board, now let them feel the pain to.
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Steph
August 7th, 2009 at 2:22 am
Wrigley can stick their gum, where the sun don’t shine, Chris Brown will come back bigger and stronger after this for sure.
When people are going through bad times, you have some who stand by you, will ofters distance themselves, it’s their choice but when that person comeback, they come back bigger, Wrigley will be a thing of a past, when Chris next album comes out and sells loads, the future holds his destiny not now or present.
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Jay
August 7th, 2009 at 9:28 am
Well it’s not much he can really do…I don’t think He just gotta move forward.
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sexiikiim09
August 7th, 2009 at 9:57 am
oh well life goes on did what he did and gotta pay the hard way
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haterz make us famous
August 9th, 2009 at 9:31 am
I used 2 luv chris brown when he came out wit his 1st cd his second 1 wasn’t as good so I barely listen 2 his music and I dnt like rihanna neva did and neva will she beautiful but there r way pretty gurls in tha game cb had no right to hit her and she had no right to ne a fuckin instigator so they both wrong and I dnt plan on buying there cd’s anymore
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