Rap-Up.com || Video: On Set of Amerie’s ‘Heard ’Em All’

Amerie inhabits a dark, post-apocalyptic world in the video for “Heard ’Em All,” the second single off In Love & War (Nov. 3) directed by Anthony Mandler (“Run This Town”).

“I didn’t want to do in-the-jungle tribal ’cause I did that with ‘Touch’ before,” she told Rap-Up TV of the concept. “We did post-apocalyptic tribalism, that kind of society and human digression. It’s very cinematic.”

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20 Comments

Nick
September 21st, 2009 at 3:38 pm
Fire
jessicarabbitszs
September 21st, 2009 at 3:40 pm
OMG I love it! And I love the song too. THANKS!!!
Giselle
September 21st, 2009 at 3:45 pm
Looks hot. Anthony Mandler makes great videos.
Kidd
September 21st, 2009 at 3:51 pm
Is lil wayne gonna be in it??
100% Nikehead
September 21st, 2009 at 4:02 pm
Wow! This video is gonna catapault Amerie to that next level. and yes Kidd Lil Wayne is gonna be in the video thats the suprise!
R.I.P. MJ
September 21st, 2009 at 4:55 pm
omg i’m love the song and everything about it and her !

im not even a fan of her like dat but i can’t wait
Big-A
September 21st, 2009 at 5:04 pm
lookin HOT. big us from Germany
ruin this town
September 21st, 2009 at 5:05 pm
Amerie coming hard since she got that nose job, i see you! OK, and i also see this director guy is a one trick pony ; /
Donte
September 21st, 2009 at 7:01 pm
^DEATH@ the hater already in the building!

the song is HOT! I love the album sampler! She brought it without following the swagger jacker, musical trend following, Euro pop bandwagon jumpers! lol

Get em A! WORK!
tell'em
September 21st, 2009 at 8:00 pm
ruin this town sux at life. go sit down somewhere loser..

This looks hott! Amerie is really stepping it up. Her swagga is on a zillion. Jamaica Craft on choreography so the dancing will be official. In Love & War NOV 3rd yall!
Ja
September 21st, 2009 at 8:36 pm
amerie sexy as shyt yo…damn hahaha and she got a hoodie and long sleeve on but still sexy as shyt. imma wife her up soon.
NYC
September 21st, 2009 at 8:49 pm
Love this bitcha you better work A!!!!!!!!!!!!!!!!!!
AJ
September 21st, 2009 at 9:53 pm
go off AMERIE! hot..cant wait 2 see the whole thing. i hope its even hotter than the lil sneak peak. her new album “in love & war” out nov 3, 2009…cant wait!
Catie
September 21st, 2009 at 11:07 pm
She better go out and promote this song! The video looks like it’s going to be amazing so it would be a complete loss for her and her label if this single goes under the radar like “Why R U” did.
Jen
September 22nd, 2009 at 3:25 am
the song actually grew on me too. I love the concept and this should be really hot. Glad to see her getting some shine.
drtash
September 22nd, 2009 at 2:21 pm
LOVE IT! Very excited…Can’t wait to see the finished product! Go Amerie!!
Keith
September 22nd, 2009 at 5:45 pm
AMERIE WILL BE ON 106TH AND PARK TO DEBUT IT WED!!!!!! YESSSSSSSSSSSSS BYTCH! YEEEEESSSSSSSSS!!
LaMont
September 22nd, 2009 at 6:07 pm
WOW! I can’t wait to see the whole video! :D
Benny
September 23rd, 2009 at 10:08 am
Let them know Amerie!
Dominicano
September 24th, 2009 at 10:54 am
get em Amerie!!!!!!!!