Rihanna is breaking from tradition and going with a different director for her “Hard” video.
The Rated R singer will shoot a video this week for the Tricky Stewart and Dream production with director Melina Matsoukas, reports Just Jared. This will be her first time working with Melina, who has directed clips for Beyoncé, Ciara, and Whitney Houston. RiRi has remained loyal to director Anthony Mandler, who helmed twelve of her music videos, including her latest “Russian Roulette.”
Rihanna is preparing for a busy week ahead. After she finishes shooting in Los Angeles, she will perform a show for her MySpace fans on Thursday at New York City’s Hammerstein Ballroom followed by “SNL” on Saturday.