Sneak Peek: Rihanna f/ Young Jeezy – ‘Hard’

Rihanna

Rihanna marches to the beat of her own drum in the Melina-directed video for “Hard” featuring Young Jeezy. She describes the concept as “couture military.” Watch a 30-second preview before the full video premieres Thursday at 4 p.m. EST on MTV.

Photo credit: MTV/Def Jam

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79 Comments

  1. Bark + Bite

    Looks amazing! Can’t wait to see the full thing.

    [Reply]

  2. Jay

    Hands down Rih hottest song! Not sure if she got the swag to pull it off, but video should be dope! Melina be killin them videos!!!

    [Reply]

    yaya Reply:

    @Jay, i kno u didn’t say riri don’t have swag……..what r u sayin ’bout only dat she has coz she not a great singer or dancer but she definitely has some type of swag

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    Jay Reply:

    @yaya, I’m not saying she doesn’t have swag! Everybody has some type of swag. I’m just saying for THIS song! I mean just think about it. Have you ever thought of Rihanna as hard, tough or gangsta!? No! I believe her on the song, but when she performs it, not so much.

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    ha Reply:

    @Jay, exactly but atleast she has pretty clothes to look at. lol

    [Reply]

    Jay Reply:

    @ha, lol Exactly!!! The fashion IS tight though!!

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  3. *(SHEzADIVaBUTiMtHATbITCh)*

    Hmmmmm I guess….Rihanna has gotten a little too loose for my liking but the Video probably will be nice as hell ! !

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  4. SARAH

    Look boring. Maybe the whole video will change my mine. But all I see (so far) is men and her so if anybody saying that is amazing must be delusional.

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    KELDRICK Reply:

    Calm down until you see the whole thing hater.

    [Reply]

    ha Reply:

    @SARAH, lmao

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  5. KELDRICK

    Rihanna is in the running for hottest chick in the game with Bey and Gaga so when you see those 3 names please don’t mention ciara,keri tilton,or cassie because they all are lames and albums couldn’t even go gold

    [Reply]

    richie Reply:

    @KELDRICK, ciara albums went platnium maybe not fr but her other 2 did so she aint lame

    [Reply]

    KELDRICK Reply:

    Yes her first two did go platnium i was a fan than i i have all 3 of her album but on fantasy ride she went down some lame roads and didnot go platnium probably didn’t go gold.But I’m wait for the next one.

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    Catie Reply:

    @KELDRICK, Britney, Gaga and Beyonce are running the game! Did you see the Billboard year end charts and the decade end chart? Britney’s name was all over it.

    [Reply]

    KELDRICK Reply:

    @Catie, Britney is just hype of course most of her singles were 1′s but it’s all hype because when circus first came out womanizzer went to 1 because of hype but when the rest of the singles from that album came out they basically flop britney =HYPE

    [Reply]

    ha Reply:

    @KELDRICK, lol you just mentioned ciara et al. bish get a life. the only list rihanna name is on is for 1. sympathy or 2. greates beat downs gtfoh

    [Reply]

    KELDRICK Reply:

    @ha, MEN LIE WOMAN LIE NUMBERS DON’T

    [Reply]

    ha Reply:

    @KELDRICK, #s sure don’t lie wish is why a 99 cent cd still can’t debut in top 3 or top 10 in the UK. i say ‘talent always prevails

    [Reply]

    richie Reply:

    @KELDRICK, yeah im waitin 4 ciara next one 2!im a fan. but icnt wait 2 seethis video!!

    [Reply]

    An0thrDream Reply:

    @KELDRICK, I know you didnt just down ciara.

    All of ciara’s album debuted on the billboard TOP 3, two of which debuted at #1 – Fantasy Ride exploded overseas solidifying herself as an international pop icon/artist N now she’s gettin ready to own the U.S.A. once again. Be careful callin ciara a flop, cuz from what I read on Billboard riri’s album fell off the charts in the blink of an eye

    [Reply]

    richie Reply:

    @An0thrDream, yeah ciara bout 2 shout the us down next year. lmao wut u said bout riri!!

    [Reply]

    KELDRICK Reply:

    bUT IT STILL IS SALING MORE THAN FANTASY RIDE

    [Reply]

    nonamer Reply:

    @KELDRICK,
    boy sit somewhere! Ciara’s is 4x platinum; Rihanna is 3x platinum and one gold. I like both ladies tho.

    Rihanna’s video is gonna be all glits and glamor…no substence as usual. She should come out with something better cuz “hard” is a good song.

    [Reply]

    KELDRICK Reply:

    @nonamer, RIHANNA HAS SOLD MORE RECORDS THAN CIARA SO REALIZE THAT AND PLEASE HAVE ALL YOUR NUMBERS BEFORE YOU COMMENT

    [Reply]

  6. Giselle

    That Rihanna reign just won’t let up.

    [Reply]

    KELDRICK Reply:

    It won’t

    [Reply]

    SARAH Reply:

    @KELDRICK, it did the weather called for clear skies. sorry sweety !

    [Reply]

    KELDRICK Reply:

    @SARAH,

    [Reply]

  7. Grenade

    And the Stans appear. Hiding when her poor record sales were posted.

    [Reply]

    KELDRICK Reply:

    That doesn’t really matter she still has more 1 single than any lame artist you can think of

    [Reply]

    BOBBY Reply:

    @KELDRICK, I FEEL YOU ON THAT

    [Reply]

    ha Reply:

    @KELDRICK, millie vanilli and vanilla ice got more 1 singles than jay z so that’s not saying much

    [Reply]

  8. 100% Nikehead

    Rihanna Reign just wont let up
    (Haters Enter Blog Post)

    [Reply]

  9. BOBBY

    I THINK THAT THE VIDEO IS GOIN TO BE HOT BECAUSE SHE IS THE “HOTTEST BITCH IN HIGH HEELS” LOL BUT THE SONG IS HOT ALSO I THINK THAT SHE MADE A GOOD COME BACK FROM WHAT SHE WENT THOUGH. I WISH CAN SAY THE SAME FOR CHRIS BROWN BUT I CAN’T THE CD WAS VERY VERY BAD!!!!!! I WAS A WASTE OF A GOOD VOICE. BUT TO RIHANNA THE VIDEO IS GOING TO BE HOT CAN’T WAIT TO SEE THE WHOLE VIDEO……

    [Reply]

  10. Carlitos

    @Keldrick-Actually, Keri’s album was certified gold in the U.S. a month or so ago.

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    KELDRICK Reply:

    But she still has no to rep off because Queen Bey’s B’day was gold it’s first week gold was good in the 90′s it’s 2009 about to be ten gold ain’t good enuff and it also took her too long to go gold keri is a lame bird face it

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  11. dr

    RIRI MAMA!!!!!!!!!!!!
    MELINA DDDID THE DAMN THING…
    LOVE THE MILITARY BADASS THEME.
    CANT WAIT 4 THE FULL.

    [Reply]

  12. yaya

    i’m excited but i hope she can perform it well live coz u kno her live performances aren’t anything to brag about

    [Reply]

    T-R-4-EVER Reply:

    @yaya, She already performed it well it’s easy not like russian roulette for exmpl and this gonna be a fire video im so excited too !! :p

    [Reply]

  13. *(SHEzADIVaBUTiMtHATbITCh)*

    Don’t try and talk about Keri hun cause I don’t recall Rihanna or Ciara getting Nominated for Best New Artist at the Grammy’s….So fall back…..Rihanna got famous for cutting her hair and getting her ass whooped….And Ciara got famous for her dancing and trying to be like Aaliyah and Janet….And neither are vocalist so Next>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

    Keri actually has talent so please…

    Ciara’s album tanked and so did Rihanna’s….Check the charts sweetie Keri is doing hella good for a New Artist and I dont care what Ciara did 3 or 4 years ago she should be on Beyonce status fan and album sales wise and she isn’t cause shaking that ass gets old…..

    So who run’s this town you ask?

    BEYONCE

    KERI HILSON

    LADY GAGA

    RIHANNA

    ALICIA KEYS

    ………………….All other “Has-Beens” after 4 years in the game *cough cough* Ciara……FAIL ! ! ! ! ! ! ! !

    SMOOOOOOCHEZZZZZZZZZ

    [Reply]

    KELDRICK Reply:

    Rihanna didn’t get famous for cuting her hair because before she cut her hair she had 1 singles .keri ugson is just a uglier Aalyiah.And about the grammies they are kind of giving those awaythese day step tap keri ugson on her shoulder and tell her step her game up in 2010 But you are right about 1 thing and that is that beyonc eis the hottest of them all
    1.beyonce
    2.lady gaga
    3.riri
    4.a. keys
    and keri ugson is not even top ten if she is she’s number 10

    [Reply]

    ha Reply:

    @*(SHEzADIVaBUTiMtHATbITCh)*, uhm ciara was nominated for best new artist among 5 other nominations of which she won 1. get your facts straight twatface

    [Reply]

    richie Reply:

    @ha, yes ciara got her 1st grammy b4 25 and ciara got so many ascap awards 4 writing songs keri got how many none ta 0

    [Reply]

    An0thrDream Reply:

    @*(SHEzADIVaBUTiMtHATbITCh)*, smh at how ignorant you are. When ciara came onto the seen she owned the #1 spot w/goodies for 7 weeks, and has had over 13 top 10 hits, as well as a grammy among several other awards. She reigned at #1 for a long minute in japan, europe, australia, south america, and canada AND is nominated for a grammy for best pop performance this year.

    Your celebrating cuz keri has one top 20 hit, and one top 10 hit with a billion ft.???

    Besides, Keri hilson is a rip off version of ciara’s evolution era (which got her 3 top 10 hits) keri is to ciara what an Elvis impersonator is to elvis.

    [Reply]

    richie Reply:

    @An0thrDream, i agree with u keri need 2 sit dwn some where ciara got more ascap awrds 4 writing songs keri got none.

    [Reply]

  14. ha

    when it comes to videos there’s ciara beyonce and now gaga. period end of discussion.

    this video looks as hot as the video rihanna did with justin and then we saw it. again the director don’t make the video.

    [Reply]

    KELDRICK Reply:

    @ha,RATED R IS IN STORE NOW GO GET ONE AND ONLY STATE FACT

    [Reply]

    ha Reply:

    @KELDRICK, i leave the buying to you. i have better things to do with my $1

    [Reply]

    KELDRICK Reply:

    @ha, KNOW YOU HAVE TO GO BUY THE NEW TWEET,MYA ,AND NIEVA ALBUM

    [Reply]

  15. ha

    lol @ skeri wilsong doing anything good. bish hired all ciara people so they got connects for nods but guess what, bish aisn’t platnum or close to it in any country. she’s doing free cameos and can barely go gold with atleast 2 bigtime features. all this proves is with the same backing the bish don’t equal less than half off ciara.

    talk to me when she going on her 4th album. compare sales album for album. that’s ciara 1st album 5 million and 8 million in singles to keri what 400k. bish gtfoh

    [Reply]

  16. ha

    again ciara was nominated for best new artist among 5 other nominations of which she won 1. get your facts straight twatface. and know that bird face skeir ain’t winning any.

    [Reply]

  17. ha

    ciara and rihanna may have flop but atleast they got something to flop from. skeri succesful album is a flop all together so in essence the bar is low. her name should be mentioned with superstars cuase the bish ain’t want. she has a face for writing the thing she was semi successful at

    [Reply]

  18. Harlem girl

    Thank goodness for Mary J. Blige & Alicia Keys when do their albums come out

    [Reply]

    KELDRICK Reply:

    @Harlem girl, WE’RE TALKING ABOUT REAL PERFORMER WHO KNOW HOW TO ENTERTAIN NOW THOSE GIRL WHO JUST SCREAM AND BEAT ON PIANO KEYS IT PUTS ME TO SLEEP I NEED TO BE ENTERTAIN NOT PUT TO SLEEP RATED R IN STORE NOW GO GET 1

    [Reply]

    ha Reply:

    @KELDRICK, hell naw lmao

    [Reply]

  19. will

    Melina went innnnnnnnn on this video. Watch when the full video drops. Haters r gonna be hatin so hardddddddddd. And so the fu*k what if Rihannas Rated R album didnt do as good as expected she still look better than u twats, got more money and number one hits than any artist this decade so it aint nuttin lol. im laughing at u lames keep hating i love it.

    [Reply]

  20. Keny r

    Keldrick please jump off a bridge before you try and clown Ciara. Ciara was one of the industry strongest debuts, not just in the US but internationaly. Ciara has had 2 #1 albums on the billboard charts and although her third album flopped in the US her sales internationally were better then her two previous albums. Ciara is one of the only artist dedicated to her craft as an entertainer unlike the rest of these puppets you have mentioned, she has written more then 90% of her records, has produced and co produced, is now modeling and by far the best dancer out of all the prostitutes you just mentioned. If you don’t believe me go to wikepedia.com where her number and statistics are mentioned. Instead of hating on Ciara go get her albums and compare it to the trash these girls make. Ciara makes you inspired with tracks like I found myself, makes you move with tracks like get up and motivate females in so many positive ways unlike these half naked (although their hott and I like seeing all of them shake their asses) puppets. Ciara keeps evolutionizing while you’re sitting in front of a screen hating biatch

    [Reply]

    An0thrDream Reply:

    @Keny r, PREACH!

    [Reply]

  21. SCANDALOUSCB

    hmmm, shes trying to hard…doesnt look like anything i will sit down and actually…the song is alright though

    [Reply]

  22. Mike

    Rihanna is such a copycat… she copies LADY GAGA…. Rated R = FLOP

    [Reply]

  23. Breaking Benjamin

    LOL
    Rated R is not a flop.

    How can 450,000 in two weeks be a flop?
    Flop is Chris Brown’s 95,000.

    Rated R has longevity. Just wait when she releases Firebomb, Rudeboy, Rockstar 101 and Cold Case Love.

    Russian Roulette and Wait Your Turn are the worst singles she could choose.

    [Reply]

    say what!! Reply:

    @Breaking Benjamin, eeuhmm people THINK that cb is gonna sell 95.000 in his first week, so let me break it down for you breaking benjamin that means that is not LITTERLY the #sale of his album and cb has nothing to do with this post so keep him out of your mouth, i hate HATERSS

    [Reply]

    Real Reply:

    @say what!!,

    Why not look at the number of sales for the CD?. That’s a reflection on what the so called fans he has left right. What happened to all the fans that haven’t gone anywhere???. In this industry SALES is what counts!. If you wanna talk about how good the CD is then lets talk. The reviews for this CD were right on the mark. Basically all the critics believe that is album is 1 star 2 at most. If sales or reviews of the album don’t phase you then go ahead and do your thang. No one can hate on that but it ain’t looking good Christopher.

    [Reply]

  24. Music Fan

    You know everybody is mentioning all these female entertainers like Beyonce, Alicia Keys, Rihanna, Ciara…..But I’m so sick of these Ciara fans who try to put her at a higher level than everyone else. Fact are that Ciara a great debut in 2004 selling 3 million in the states & 5 million worldwide. Second album barely sold a million and has barely sold 2 million worldwide. Her third album which we all know TANKED here in the states and worldwide selling less than 500,000 so this whole bullshit of her gaining international success is something of a lie. Fantasy Ride didn’t debut with strong numbers including it’s crappy singles. That Grammy your all talking about she won is a feature on Missy Elliott “Lose Control” music video. Like many on here it don’t matter what Ciara has done 4-5 years ago it’s 2010 folks no really cares. The music industry is ruled by artist who got that driving talent & consistency. So stop stop hating all these other females and please stop trying to make Ciara out as one of the greats. Again all these females we all are mentioning all got talent and something to show for it including Ciara but you so called fans of hers are what makes her look so pathetic on Rapup.

    [Reply]

  25. RUDE BOY

    WITH RIHANNA NUMBERS HALF WAY IN FOR THE WEEK RATED R HAS OFFICIALLY GONE GOLD WORLDWIDE!

    THIS IS RIHANNAS FASTEST CERTIFICATION OF HER CAREER!

    AS FOR THE VIDEO CLIP AND PICTURES, RIHANNA IS ABOUT TO CLEAR THE GIRLS FOR THE END OF THE DECADE, HARD IS ABOUT TO EXPLODE………………LITERALLY!

    [Reply]

  26. bijan

    hmmm. whatever

    [Reply]

  27. CifonzziiGaGa

    i cant wait till i see it :)
    why are we bringing other female artist to this???
    i thought this was a rihanna post….

    [Reply]

    KELDRICK Reply:

    @CifonzziiGaGa, CAUSE WE CAN BITCH

    [Reply]

  28. iDruski

    Yall some sore haters! Rihanna is the baddest and That Rihanna reign just wont let up!

    [Reply]

  29. sha naye naye

    swear y must yu metion ciara ……yeah she was ot in her debut but were is she now……… do paparazzi euven checkfor her anymore………………..how can riri copy soeone who came out after….gaga……………rihanna get all the haterz madddd……….say she is messy but yu checkin for her vid…….kill me

    [Reply]

  30. drtash

    lmao you ppl crack me up!!!!the constant bickering over this chick (and other chicks like Ciara/beyonce etc) that don’t give a crap about y’all is sooo funny!!!man oh man oh man. No wonder Rihanna’s stories are the most read every week.

    [Reply]

    KELDRICK Reply:

    @drtash, WHY ARE YOU HERE TO LEAVE A COMMENT OR JUST SAY DUMP ASS SHIT LIKE WHAT YOU JUST TYPED

    [Reply]

  31. rihannito

    rihanna is the queeeeeeeennn!!!!!! so deal with it haters,and if she is that lame,why r u checking her posts and dowloading her songs and vids,her post r always the most read stories of the week,u make her more famous and helo her to gain money,i love u haters keep doing ur work!!!!yayyyy

    [Reply]

  32. Ant'onio Chapman Review

    This Video Looks Like A Scene From A R18 Action Movie . I Think This Video Is Gonna Be Awesome ,But Shes A Bit To Loose . Like Her Album That I Hate For All The Right Reasons . Her Album Rated R Isnt Much Compared To Her Last Album . Because It Promotes Nudity , Smoking And Too Much Stuff For A 21 Year Old Person. Smoking Kills !

    [Reply]

  33. rihannito

    @antonio shut up no one ask about what do u think about it,bcz in case u’ve forgot,the album is intitled rated r wich means,that she has too do nudity scenes and smokes etc,so that doesnt mean she is bit** but it just the theme of her album,like stripped album of christina aguilera so!!!! dont waste ur time trying to make down miss rihanna cz she is “hard” and her reign wont let up!

    [Reply]

  34. That Rihanna Reign Just Won't Let Up

    SHE SUCH A FUCKIN’LADY!!!!!!!!!!
    WE LOVE YOU RIRI!!!!!!!
    CAN’T WAIT TO SEE THE VID TOMORROW AND I NO IT’S GONNA BE THE SHIT!!!!!!!!!!!

    [Reply]

  35. hellno

    lmao!!! were the bloggers at?

    [Reply]

  36. KELDRICK

    PEOPLE ACT LIKE THEY ARE SURPISED THAT RIHANNA IS WEAR LESS CLOTHES AND A LITTLE LOOSE BUT DID YOU GUYS NOT HEAR THE TITLE TO HER LAST ALBUM GOOD GIRL GONE BAD THAT WAS THE SET UP FOR THIS ONE AND I DON’T WANT TO HEAR ABOUT HEAR NOT WEARING ANY CLOTHES BECAUSE EVERYBODY DRESS HOW THEY WANT TO IF YOU LOOK THAT FUCKING HOT WOULD YOU WANT TO WALK AROUND NAKED OR WILL YOU BE WORRIED ABOUT WHAT PEOPLE ARE GOING TO THINK OF YOU BECAUSE IT SHOULDN’T MATTER WHAT PEOPLE THINK OF YOU BECAUSE IT MUST NOT MATTER TO HEAR DID YOU HEAR THE LYRICS TO HARD THEY CAN SAY WHATEVER I’M GONE DO WHATEVER AND ALL OF YOU WHO ARE LOOKING FOR A FUCKING ROLE MODEL GO FUCK YOUR SELF RIHANNA IS ON THE COVER OF GQ GO GET ONE AND STOP BEING A LAZY HATER

    [Reply]

  37. kellz

    fresh song yeezy makes the song

    [Reply]

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