East Coast and West Coast united in Las Vegas on Thursday (Jan. 7) where Sean “Diddy” Combs and Dr. Dre were on hand to announce their new collaboration, Diddybeats, at the 2010 Consumer Electronics Show (CES). The in-ear headphones are the latest in the popular Beats by Dr. Dre lineup.

“I wanted something that looked like fashion, but just wasn’t all about fashion,” said Diddy at the press event held at Paris Las Vegas.

Photos via FutureShopPR

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