1.29.2010

Behind the Scenes of Beyoncé’s Super Bowl Commercial

Beyoncé gets in the game with her own million-dollar commercial for LCD HDTV company VIZIO. The one-minute spot, directed by Oscar-nominated cinematographer Wally Pfister, will air during the fourth quarter of Super Bowl XLIV on February 7.

“It’s an honor for me to know that I’m going to be a part of the great commercials in 2010,” says Beyoncé. “It’s a little bit of pressure because they have genius commercials, so we have to make sure our commercial is really cool because all the guys will be watching.”

Source: ETOnline.com