Kelis is known for setting trends, but the fashionista won’t be flaunting any avant-garde threads in her new music video.
The singer shot the video for her David Guetta-produced single “Acapella” with directors Rankin and Chris Cottam in Los Angeles last month. “It has a really strong, universal, tribal vibe to it. When I say that, I mean it’s no particular tribe; it’s a little bit of everything,” she tells Rap-Up.com. “It’s like if the world were to end and there was one woman standing, what would it be like?”
The visuals for her No. 1 dance record will be a departure from her previous fashion-forward clips. “It’s not fashion-oriented at all. Actually, it’s the complete opposite,” she reveals.
Kelis wanted to go in a different direction after seeing an abundance of fashion in today’s music videos. “I think everything is over-fashioned up that it just becomes uninteresting, and when every artist has access to every designer and vice versa, it’s no longer exciting or fun.”
Flesh Tone, Kelis’ fifth studio album, will arrive overseas on May 17 and is slated to hit U.S. shores in June, while the video for “Acapella” premieres Monday, March 29.