Keri Hilson Is the New Face of Avon

Keri Hilson

Keri Hilson has a new job to add to her résumé: Avon lady. The singer-songwriter has signed on as the face of the beauty company’s fragrance line.

Hilson will lend her star power to Imari, Imari Seduction, and Avon’s flagship Color brand, it was announced today by Avon Products, Inc. The “Knock You Down” singer follows in the footsteps of Jennifer Hudson, who previously served as the brand’s spokeswoman.

“I’m so excited and honored to be Avon’s newest face,” said Hilson. “Avon has always been dedicated to empowering women through beauty. I’ve always strived to do the same with my music. To be a part of that experience means a tremendous amount to me.”

Avon North America marketing executive Bob Briddon was delighted to welcome Hilson to the Avon family. “Keri embodies everything the Avon woman aspires to be—beauty, grace, confidence, and success,” he stated. “We are thrilled to have her on board as the face of Imari and our Color collection.”

The Atlanta native, who is currently recording the follow-up to her debut album In a Perfect World…, will appear in Avon’s brochure for Imari beginning in August and for Color throughout the remainder of the year. Her first official appearance on behalf of the brand will be performing at Avon’s annual sales conference this month.

In addition to Hudson, Avon’s past and present celebrity partners include Fergie, Courteney Cox, Patrick Dempsey, Zoe Saldana, Reese Witherspoon, and Derek Jeter.

Keri Hilson

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26 Comments

  1. LOVE SEX MAGIC

    She wears a lot of heavy makeup. Makes sense.

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  2. Shamn

    Yay! I LOVE me some Keri Hilson! Congrats mama . . .get those endoresments! I can’t wait for your new album. .

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  3. Brinanna

    I don’t like her, she’s just blah….

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  4. Giselle

    She looks pretty. A bit different, but pretty.

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  5. *(SHEzADIVaBUTiMtHATbITCh)*

    She can be “BLAH” as you say but what is it that you do?…

    [Reply]

  6. #Thatisall

    My wish for 2010 is for both keri Hilson and Ciara to have a big year for there albums and for all this BS between there stans to just stop. There both very talented artists who are both getting there shine so why hate its so pointless.

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  7. YES!!

    @thatisall i agree 100% ciara fans just HATE keri so much and its ridiculous. smh

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  8. Oh Please.

    @Love Sex Magic She wears no more make-up than any other female aritst in the industry including Beyonce and ur girl Ciara. Why u mad? Just cause u probobly have a crater face and ur make up looks caked on dont be mad cause u cant look like that.

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  9. imhailing

    keri?…i thought she died..
    anyway
    whoo hooo for her ! :)

    [Reply]

  10. WhatTheF

    HATERS STAY MAD!

    [Reply]

  11. 1beachsax11

    HEara stans stay mad! worry about ciara flop azz and her 4556677889342 features. that bitch is done so yall continue to hate

    [Reply]

  12. kb2011

    I’m tired of Keri now…and she looks bad in that first photo….(u know, the one with all the red??)

    [Reply]

  13. g3

    all celebs wear a lot of makeup and good for u Keri her face is really pretty

    [Reply]

  14. High_Price

    alright for hilson

    [Reply]

  15. Jordyn

    I love her and I just dnt understand for the life of me, why anyone would hate on her. She has one of the most down-to-earth personalities amongst many celebrities that I’ve met before. . .I hope the album is hot because music is lame now well except for Kelis. . .but yeah I hear shes working w/ Danja, Polow da Don, Jeff Bhasker, Bruno Mars, Darkchild, Ryan Leslie, and many more. . .so I’m beyond excited for her new album . . .those are some fresh & different producers. .

    [Reply]

  16. WhatTheF

    Why do you guys purposely start stuff? They both have lots of features so don’t even try dat ish! They both are beautiful and LOL at Stans hating another artist over some stupid ass remix that was supposivley “not even about her.”

    STAY MAD!

    [Reply]

  17. drtash

    i think ppl are still mad because of that remix she did those many months ago. That’s where this beef between the stans is coming from. I’m so over it.Anyway, LOVE that first picture… SHE’S HOT…What more can I say????

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  18. L.O.L

    NOT A BIG FAN BUT SHE LOOKS BEAUTIFUL….ITS MS KERRI BABY…..LOL

    [Reply]

  19. rafael

    I can sing like hiphop to help my family and I help those antiarrhythmic cumida

    [Reply]

  20. Lauren

    lol stans war. so funny XD get over yourselves

    [Reply]

  21. mslayzie

    looks like MARY J BLIGE in second pic!!!!!!!!!!!

    [Reply]

  22. richie

    ciara has done more than keri. i like skeri hilson but i love ciara. BtW its always cici fans n heri fans against each other . just like beyonce Vs. rir

    [Reply]

  23. Keri Hilson Replaces Jennifer Hudson As The New Face of Avon « GossiBoo|Crew

    [...] to Rap-Up,  Hilson will lend her star power to Imari, Imari Seduction, and Avon’s flagship Color brand, it [...]

  24. LShea

    #Thatisall
    April 14th, 2010 at 2:28 pm

    My wish for 2010 is for both keri Hilson and Ciara to have a big year for there albums and for all this BS between there stans to just stop. There both very talented artists who are both getting there shine so why hate its so pointless.

    ___________________

    Best comment. What stans don’t realize is that they’re fighting has nothing to do with who they’re supposedly fight about. It’s about their lack of maturity to accept that people don’t think/feel/believe/like as they do. Ridiculous.

    [Reply]

  25. LShea

    *fighting about, I meant

    [Reply]

  26. Isaac

    Go keri! <3 Beautiful woman, beautiful product!

    [Reply]

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