When Nicki Minaj’s “Massive Attack” hit the airwaves and blogosphere, the song’s producer, Alex Da Kid, embraced the public’s opinion, yet he didn’t lose sleep over it. “Some people hate it, some people love it,” he says. “I’m cool with that.”
The London native admits the Sean Garrett-assisted single wasn’t as well-received as he hoped, but when creating beats with “different” in mind, that comes with the territory. “My whole thing [is that] I don’t want to do anything that’s the same as what’s out there,” he tells Rap-Up.com. “I think ['Massive Attack'] may have been too different. If we would’ve put a big feature on it, like a Kanye or Rihanna or someone, I think it might’ve done a bit better. It needed something familiar about it.”
For fans that played the Harajuku Barbie’s first single incessantly, they can expect another Alex Da Kid collaboration on the rapper’s forthcoming debut. The producer confirms that a second record he created will also make the cut. “From what I know, there’s definitely another one on [Nicki's] album,” the “Love the Way You Lie” hitmaker shares. Though he would not reveal the song’s title or its content, Alex did provide an inkling as to what the masses can look forward to. “It’s up-tempo, very clubby, very hard,” he discloses. “[It's] a level up from ‘Massive Attack.’”
After working with Minaj several times in the studio, the 26-year-old beatmaker applauds her work ethic. “Some people in the studio don’t really get it,” he explains. “They kinda know what they want, but they don’t know how to articulate it. [Nicki] really knows how to articulate it. I like her vibe.”
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