Rihanna is strutting in front of the cameras, but this time it’s not for the paparazzi. Kodak has snapped up the pop star as the face of its new “So Kodak” campaign, joining previously announced artists Drake, Trey Songz, and Pitbull.
“I am excited to team up with Kodak on this project. I am an avid fan of photography and love taking pictures, so this was a natural fit for me,” she said in a statement to JustJared.com. “Being on tour, traveling around the world, I have so many cool moments that I have captured on my camera.”
The Bajan beauty will be featured in a multi-platform advertising and marketing campaign designed to bring to life what it means to be “So Kodak,” a phrase used to describe things that are hot and worth talking about. The campaign will consist of a series of television spots helmed by music video director Chris Robinson, along with print and online advertising, exclusive events, social media engagement, and consumer promotions.
“ET” was on set of the commercial, where Rihanna and her real life friends, including her stylist, hairdresser, and assistant, were all front row watching models walk the runway at a fashion show, while RiRi took photos using her Kodak EasyShare M590 digital camera.