Alicia Keys, Lady Gaga, and Usher to Die for the Cause

Kim Kardashian

Twitter streams across the world are about to lose some star power. On Wednesday (Dec. 1), celebs including Alicia Keys, Lady Gaga, Usher, Jennifer Hudson, Justin Timberlake, Kim Kardashian, Janelle Monáe, Swizz Beatz, Jay Sean, and more are taking part in the new campaign Digital Life Sacrifice where they will sign off of social media platforms including Facebook and Twitter on behalf of Keys’ charity Keep a Child Alive.

The digital protest is intended to raise money on World AIDS Day, with participants signing back on to their respective social networking profiles when the charity raises $1 million. Many have filmed “last tweet and testament” advertisements where they laid in coffins to represent their “digital deaths” in preparation for the big day.

“It’s really important and super-cool to use mediums that we naturally are on,” Keys tells the AP of the digital protest. “It’s so important to shock you to the point of waking up. It’s not that people don’t care or it’s not that people don’t want to do something, it’s that they never thought of it quite like that.”

The new mom believes that shutting down celebrity profiles will have an immediate impact. “This is such a direct and instantly emotional way and a little sarcastic, you know, of a way to get people to pay attention,” she explains, hoping that others will take their favorite celeb’s lead. “It just doesn’t have to be just because you’re a celebrity or something like that. It can be anybody.”

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  1. DrDreThatDude

    Just 1 mil? They will raise that in a day with that list of people.


  2. 49ers160

    very clever…..getting people to pay attention to what goes on in life. Alicia Keys, Justin Timberlake and Jennifer Hudson always are supporting some cause and that’s wonderful


  3. rita

    kudos to the person who came up with the marketing campaign; very unique and good cause at the end of the day


  4. Condor

    I may sound stupid but what exactly do you mean by “signing off”? They’re going to delete their accounts or not use them or..?


  5. Barbie

    I just hope the money is gonna get to africa….A lot of people use Africa to raise funds…I live here trust me I dont see any changes


  6. Sir Max

    @ condor

    i guess to not use em til they have the i mil raised up.


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  8. meme

    this is fukin dumb. im sorry, i dnt care if is for a good cause. there are other ways to do it.


  9. Lisa

    Nice cause, but retarded campaign.


  10. Jessica

    This seems like an innovative campaign. I only follow Jay Sean out of all the celebrities listed, and I know I’m going to suffer when he stops tweeting. It seems kinda selfish. People are probably going to donate to bring their fave celebrity “back to life” instead of for the real cause.


  11. Ryan

    Dec 1st is Wednesday not Tuesday.


  12. marymag

    good cause alicia.of course kim tackydashian has to be the ONLY one releasing a photo, considering shes not even a celeb #hositdown


  13. TOKIHO

    Congratulations Alicia. Genius Idea!


  14. ...

    I respect the charity aspect of it, but this seems to be more about validating their collective egos than anything. It’s like paying them to start tweeting again instead of actually using that day/week to tweet information on AIDs, provide stories of people currently living with the disease, etc. I would have been more in favor of them matching their followers donations (or even doubling it), especially since it’s a recession and some of these people are ROLLING in the money. If you’re extremely blessed financially and you’re not helping your fellow man with your money, you don’t deserve a DOLLAR.


  15. ...

    Also, everybody was spazzing out earlier this year about Haiti (and rightfully so), but google how much of that money actually reached the country. Celeb charities are especially shady, so just be careful donating your money, guys.

    I’m all for charity, but there’s no way there’ll ever be a cure for terminal diseases like cancer and AIDS, as there’s much more money in the pharmaceutical industry than in the healing industry.


  16. iiii

    Wow seems like Alicia Keys is always doing something to raise money for the AIDS stuff. This should shock a few people.


  17. From Tokyo

    Good cause albeit a morbid manifestation of the campaign. Still, good on them.

    @ … – Yeah, I heard about that too – so sad about Haiti/the money.


  18. LoverGame

    Thank god there’s still artists like Alicia who think about others instead of being selfish.


  19. KD

    This campaign does not make sense to me, (do they expect us to raise $1mil so that they can re-open their accounts, and grace us with their …?). Surely they could raise more than $1 mil amoungst themselves instead on spending riduculous amounts on cars, mansions and outfits that they only wear once in their lifetimes. There is nothing genious about this sorry.


  20. KD

    …besides I don’t follow any of these people on twitter so I couldn’t care less.


  21. A Realist

    Either way it’s going to get people to donate and that is the ultimate purpose.


  22. MinajVa

    i’m confused & iDon’t even have my twitter anymore & when iDid the only celebrity iFollowed was Nicki Minaj. so yeah iGuess they will lose alot of followers.


  23. MDM

    I’m gonna have to go ahead and agree with KD, at first it sounded like a good idea but now that I think about it it’s like they all just want to make it look like they’re doing something for the people. these “celebrities” are wealthy beyond imagination and they can’t come up with 1mil on their own ?
    instead of spending money promoting their campaign they should put all that wasted money in photoshoots make up artists etc and help the people in need with it. how things are going with the economy WE’RE gonna end up needing help. and I don’t mean to seem selfish I just think they’re going about things the wrong way.


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