Review Roundup: Black Eyed Peas – ‘The Beginning’

The Beginning

The Black Eyed Peas keep the party going with The Beginning, the follow-up to last year’s hit parade The E.N.D. Fergie, will.i.am, Taboo, and apl.de.ap serve up more funky beats and catchy hooks that are bound to keeping rocking well into 2011. Did next year’s Super Bowl halftime performers score a touchdown with critics? Find out below.

USA Today: The group’s newest concoction of spacey funk dance ditties is more like a live wire pointlessly sparking all over the place. The incessant thumping rhythms may find currency in the clubs and even on the radio, so long as you don’t listen to the banal lyrics too closely. 2 out of 4

Entertainment Weekly: If there’s a more germane complaint to be leveled at The Beginning, it’s that nothing here quite reaches the euphoric heights of The E.N.D.’s “I Gotta Feeling” or “Boom Boom Pow.” Still, standouts like “Don’t Stop the Party” come close. B+

Rolling Stone: With the Peas, you gotta take the inane good with the inane bad. And when they hit the right note of airhead, air-punching majesty—just check out the gorgeous “I Gotta Feeling”-style glide of “Play It Loud”—the good can be kind of inescapable. 3 out of 5

The New York Times: So it’s a much lesser record than The E.N.D., and yet it isn’t boring, even when the echoes of old songs are more than echoes. “Fashion Beats” hijacks Chic’s “My Forbidden Lover” as its backing track, and Fergie imitates the vocal timbre, rapping style and attitude of Debbie Harry from Blondies “Rapture.”

SPIN: Peas leader will.i.am mixes up house and disco beats, Chic and Slick Rick samples, wonky Moog hooks, crunchy guitars, and ’70s funk bass into one of the year’s wildest sonic stews. 7 out of 10

Chicago Tribune: Without huge sing-along moments clobbering listeners between the ears, the Peas’ limitations become more apparent. The vocals are slathered in Auto-Tune. The rhymes are simplistic or silly. And the music’s reliance on rhythmic and lyrical repetition becomes wearying. 1.5 out of 4

New York Daily News: Admittedly, the results have a certain zippy charm. Essentially, they present the Black Eyed Peas as the Kool and the Gang of this generation, spitting out celebratory dance hits not for actual club fans but for every bar mitzvah and wedding for eons to come. 3 out of 5

Boston Herald: Slightly less straight than last year’s The E.N.D., the Peas’ latest tracks inch toward edgier territory, and it’s a bad move: The electro-banger, wannabe gangsta “Do It Like This” is lame and unbelievable. The band is better when it subdues arty ambitions in favor of pop candy (see “Fashion Beats,” “Someday”). B-

The Washington Post: It grates as often as it entertains, but it does entertain, never missing an opportunity to bludgeon where it might caress. Parts of it are god-awful. Actually, most of it is.

Rap-Up’s Favorite Tracks: “Light Up the Night,” “Love You Long Time,” “Someday”

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28 Comments

  1. mesouth

    the album sucks.

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  2. Felipe

    Agree, there’s no WOOOW! for this album, maybe they didn’t take the time to really create something like they did with The E.N.D… still love BEP :D

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  3. DRB

    3

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  4. OnlyBoy

    im going to get this just because i love BEP!

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  5. DRB

    They’re garbage to me now. Fegie needs to make another solo album. Will needs to fuck off entirely and possibly die. The other 2 serve no purpose but to rep The Phillipines, bounce around with ADHD and whip some hurr back and forth, to and fro’.

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  6. meme

    im not feelin BEP this time around. the whole album leaked, nothing special

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  7. Jay S

    Damn this is not good news to my ears, I’ve read all the reviews and it doesn’t sound like a good album, sounds like they made and album just for the sake of making one.

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  8. TryAgain

    when i first listend to it on my iPod it was the worst album ive ever heard.but then i played it in my car on full volume and EVERY song came alive.I was suddenly thrusted into a rave party.Try listening to it again but turn that shit UP!
    1. The Time (Dirty Bit) 10/10
    2. Light Up The Night 6/10
    3. Love You Long Time 8/10
    4. XOXOXO 10/10
    5. Someday 5/10
    6. Whenever 7/10
    7. Fashion Beats 10/10
    8. Don’t Stop The Party 10/10 FAVORITE SONG
    9. Do It Like This 10/10 SECOND FAVORITE
    10. The Best One Yet (The Boy) 10/10
    11. Just Can’t Get Enough 10/10
    12. Play It Loud 10/10
    ALBUM 8/10

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  9. Kyle

    I just bought the album but haven’t listened to it yet. Based on what I have heard so far, I was expecting reviews to be sort of scattered. I’ll reserve my judgement once I’ve listened to the full album, but that will have to wait once I’m done listening to Jazmine Sullivan’s PHENOMENAL new album:)

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  10. Soloman

    As I guess. but still gonna buy this :D

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  11. Pinoy

    I got love for BEP but this album isn’t at all at their level.
    It sucks big time.

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  12. Gina

    “Parts of it are god-awful. Actually, most of it is.”

    AMEN!!

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  13. RMA

    “Did next year’s Super Bowl halftime performers ..”

    what???

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  14. sara

    @RMA…yep there gonna be the performers…lol

    im REALLY disapointed in this album, not only did they try WAY TO HARD to recreate “the end” but they put no originality and quality in this album…plus barely ANY promotion…smh

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  15. den

    At first I was like TOO much autotune, but after a few listens I really do like the album. Not as good as their other albums but still decent.
    Long You Long Time , Light Up The Night and Just Can’t Get Enough are my faves.

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  16. queen beyonce

    this album is CRAP! its a waste of time & space!

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  17. chov55

    worst album they’ve ever EVER published! WORST!!!!

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  18. Dave

    I don’t really like this album. I admit I am disappointed & they sampled TOO much! They even sampled part of a beat that Will.I.Am helped produced, which is Usher’s “OMG.” That’s so lame & lazy..

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  19. Candy

    I swear the music industry is progressively getting WORSE and WORSE these days. What happened to BEP? I used to really like them, but now they are into this whole techno/electro-pop trash. And frankly im TIRED of this trend dominating the charts. Its all sounds the SAME, like a bunch of robots. I really hope this trend dies out soon so we can get back to REAL music. BEP needs to go back to their old sound. I just KNOW this is all Will.I.Am and his weirdo selfs fault.

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  20. aton

    Album is doo doo

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  21. yeps

    i happily bootlegged it. not paying for that, not until they remember how to write a lyric

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  22. ashley

    The worst album ever. FAIL!

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  23. kani

    tacky ..

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  24. Schack

    I used to like BEP back in 2006, but since then they’ve gone bad.
    Almost the entire album sounds like robots and frankly, much of the words in the lyrics sounds like a parody of cocky hip-hop gangster wannabe trying to sound like a cool kid.
    And the way that the lyrics are carried by the music reminds me waay too much about my 6 year old baby brothers plastic ‘sing-a-long’ piano produces.
    I’m really disappointed.

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  25. Chris

    as far as i am concerned i lost respect for the peas after ElePhunk became old…

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  26. DetoxIsComingFast

    the end was one of the worst albums ever but this outdoes it. never listening to another bep song eva

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  27. KlothezMinded

    LISTEN TO THIS ALBUM IN YOUR CAR ON FULL BLAST AND IT GOES INNNN! You have to understand the difference between head phones and surround sound! This is an album for club speakers! I personally enjoy the album especially the old school samples!

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  28. xx

    it does work in the car, just like The E.N.D., but the soul of this album is weaker than their previous album.
    but let’s see how it’s gonna impact Billboard 200. will it be at no 1?

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