Ahead of this Sunday’s Grammys, Usher has painted Los Angeles (RED). Last night, the international star performed at Belvedere Vodka’s pre-Grammy party at Avalon to celebrate the launch of BELVEDERE (PRODUCT)RED Special Edition bottle, wearing a red jacket during a performance of his hits including “OMG,” “Caught Up,” and “You Make Me Wanna.”
The brand, which partnered with (PRODUCT)RED to help eliminate AIDS in Africa, previously tapped Ursh as their new ambassador, a role in which he was more than willing to partake.
“I am excited to announce that I have partnered with Belvedere Vodka and (PRODUCT)RED for the launch of (BELVEDERE)RED Special Edition bottle to raise proceeds for the Global Fund,” stated the singer. “50% of the profit from sales of (BELVEDERE)RED will go direct to the Global Fund to Fight Aids, Tuberculosis, and Malaria, now that’s something to raise your voice about!”
The R&B heartthrob, who entertained guests including Jamie Foxx, Jermaine Dupri, Mya, LeToya Luckett, and more, was warming up for his performance alongside protégé Justin Bieber at the Grammy Awards. He is also nominated for Best Contemporary R&B Album for Raymond v. Raymond.