Singer-songwriter Kevin Cossom links with Diddy and Fabolous in the video for “Baby I Like It,” the lead single off his N.A.R.S./Jive Records debut album. Directed by Colin Tilley, the fast-cut clip frames the trio in black-and-white and sepia tones as scantily-clad hotties take the song’s instructions and shake their stuff to the beat.
“What we want to do is just capture the energy of the song. Light tricks, dancing, a lot of movement,” Kevin told Rap-Up.com on set of the clip. “The record is really high energy, club/futuristic, so in the video we just wanted to make sure that we complimented it.”
Check out the visuals for the dynamic club banger and look out for Cossom’s upcoming mixtape By Any Means.