Diddy, Jay-Z Compete to Sign Odd Future

Odd Future and Diddy

The race to ink a record deal with Odd Future is heating up. The hip-hop collective is currently fielding offers from Roc Nation’s Jay-Z, Interscope’s Jimmy Iovine, SRC Records’ Steve Rifkind, and Diddy.

According to Page Six, the Bad Boy mogul is reportedly “desperate to sign the group to prove that he’s onto something hot.”

The West Coast outfit, led by Tyler, the Creator, is playing hardball, making each industry executive bow to their demands. After Rifkind reached out to the group, Tyler only agreed to meet with him if he provided them with “Randy’s Donuts, swivel chairs, and a megaphone.”

Diddy took a more active approach, orchestrating a meeting between Tyler and Justin Bieber after he demanded to link up with the teen heartthrob. According to a source, “Tyler asked Diddy for access to Justin, so he pulled strings,” while Odd Future’s rep confirmed that “Tyler did meet with Justin, and Diddy helped make it happen.”

The unsigned posse has been making waves in the industry over the past few months. Kanye West branded Tyler’s controversial video for “Yonkers” as the “video of 2011,” while R&B singer-songwriter Frank Ocean has hit the studio with Beyoncé to record tracks for her upcoming fourth LP.

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69 Comments

  1. DJ

    There pick the best label. All of the labels mention have a great represenation. I don’t believe Diddy is like begging for the artist, he duing well.

    [Reply]

    bey forever Reply:

    @DJ,i hope they dont sigh with p diddy every one who sigh with bad boy dont last they all go away

    [Reply]

    StarsRblind Reply:

    @bey forever, Omg, you’re so right. This is what I was going to say. The only person that gets promotion in Bad Boy is Diddy himself, he expects others to do all the work for themselves, but sometimes you need that push. They obviously won’t have as many connections as he does.

    [Reply]

    Devin Reply:

    @bey forever, Lim Kim said it best. Puffy is not loyal. He will use them to make some money then drop them and then move on the next act. Tyler have his attention for the moment.

    [Reply]

  2. hated it

    this is bullshit man. these newbies acting like they’re gods or some shit

    [Reply]

    aaliyah Reply:

    @hated it, I know right!

    [Reply]

  3. Mwah

    Realy? they wana sighn them? oh whats music coming to! *Dead* he always talks sh*t bout ppl dats the only way he gets in the news. ugh i jst cnt believe total trash

    [Reply]

    listen_up Reply:

    @Mwah,
    actually the kid is a pretty good rapper. hes got some intense lyrics.u should listen to it .. rather than just his interviews. yea hes weird and crazy and rude but some of the best artists ever were/are nutheads

    [Reply]

  4. IKNOWTHETRUTH

    Is this what Hip Hop has come to? People begging for attention in their music and giving labels the run around? I understand playing hardball but these spoiled brats make a joke of Hip Hop. They are a joke. Kids trying to get attention by being negative about everything and a label wants to get money off of all of the attention they’re getting. I understand business is business and it’s all about the $ but that’s ridiculous. They need to tone it down to break into mainstream and if they do get signed, all of them won’t make it, it’ll mainly be all about Tyler. I will never understand them or their music or the method to their madness? What am I missing? I don’t get it. I guess I should get it by now but I don’t. Since I don’t it must not be all that important.

    [Reply]

    H•A•M Reply:

    @IKNOWTHETRUTH, Couldn’t agree more.

    [Reply]

    Drose Reply:

    @IKNOWTHETRUTH, Theres a huge untapped market for their style.

    [Reply]

    StarsRblind Reply:

    @IKNOWTHETRUTH, They’re a group of individual rappers, so they all rap differently. Listen to there Radical mixtape before you judge them, off of what? Yonkers? Tyler is mainly the only one who raps like the old Slim Shady, and sometimes Earl, but not the other members. If you actually listened to them, you’d know that. They’re already making money without being signed, so if your opinion actually mattered it still wouldn’t stop them from being famous.

    [Reply]

    WASTEDFUX Reply:

    @IKNOWTHETRUTH,

    Some artist make careers out of commanding peoples attention and outrageous antics …. *cough* Eminem *cough*.

    People said the exact same thing about him too.

    I think it adds to their artistic character.

    [Reply]

  5. totz

    u wanna be big fucking go to atlantic records they will make it happen before the year ends jay z and diddy take too long to make shit happen take a look at j cole and interscope will just dump u roscoe dash has not still released his album

    so safe choice atlantic they broke out two hit new rapper last year wiz khalifa b.o.b

    [Reply]

    Mwah Reply:

    @totz, Atlantic ag no pls they a sht label Wynter gordon is so talentd she isn being promotd good Wait she Hasnt been promotd at all just a low budget vid that lookd awesome even though her song d!rty talk become a worldwide hit! her label slpng on her I hate them

    [Reply]

    meme Reply:

    @Mwah, dirty talk actually has a high budget video as well. there are 2 videos. She just havent caught onto the public yet so they dnt want to pump money into her. which is dumb

    [Reply]

    aaliyah Reply:

    @Mwah, Wasn’t it Atlantic that f-cked around with Lupe, too? Or maybe that’s another label…

    [Reply]

    Julian Casablancas Reply:

    @Mwah, Atlantic would be an awful, awful choice for Odd Future. Already bad enough they practically fucking neutered Lupe Fiasco to death with that lame pop rap shit.

    [Reply]

  6. Neickha

    They need to stay unsigned.. Seems to be working fine for them.. He demanded Randys donuts? LOL

    [Reply]

  7. Christian

    I hope they stay away from all of these labels honestly and remain self represented. However, if Christmas can’t come early, they should sign with Interscope. Diddy is just bad when it comes to owning and representing other artists. Jay-Z still has J. Cole and we’ve YET to hear any new material from him regarding his debut album. SRC owns Melanie Fiona, Shontelle, David Banner (previously) etc. and I don’t think Odd Future belongs with them. Yes Interscope is very mainstream, which this group just shouldn’t do because I will lose all faith in the record labels, but it’s also very diverse (B.E.P., Mary J. Blige, All-American Rejects, Yeah Yeah Yeahs, etc.)
    Guess we’ll just wait and see.

    [Reply]

  8. shegotit

    whatever they do DO NOT sign with DIDDY!!! Don’t do it!!!!

    [Reply]

  9. Kaz

    Do not sign with bad boy, your career will last a year and thats it ! LOL, a good example of this is Day 26

    [Reply]

    buddyreal Reply:

    @Kaz, really every artist on bad boy. that label is cursed!

    [Reply]

  10. Christian

    @totz Atlantic is shit. They made Wiz so mainstream it’s ridiculous, and B.o.B just isn’t the same Bobby Ray anymore. Don’t get me started on Lupe Fiasco (Lasers). I understand what you’re saying because yes they will become huge on Atlantic, but not for the betterment of their career IMHO.

    [Reply]

  11. awm

    yeah this is irritating. frank ocean is great though

    [Reply]

  12. bijan

    You idiots Diddy is on interscope

    [Reply]

  13. Yan

    Agree with @shegotit. Whatever you do, DON’T SIGN WITH DIDDY!

    [Reply]

  14. ME

    Frank ocean is the only one with any talent….Either label will keep them on the shelf, J cole has been signed to roc nation for over 2 years and seen nothing other than what hes done himself

    [Reply]

    bey forever Reply:

    @ME, dont bring j cole in this jay z is not in a hurry to make money unlike young money thats why we are gettin shit music and gimmicks because they just want to make money thats all JAYZ is real and he takes his time

    [Reply]

  15. S

    I like OF but they need to tone that down. They really haven’t done ANYTHING to make demands even if it is just a joke. No diddy is still bad boy but a sect of interscope. Jimmy lovine is the head of the major label. If ANY label they need to sign with it needs to be interscope. GAGA..EMINEM..ENOUGH SAID. LOVINE is KNOWN for making stars. Diddy is a joke he takes all his artists money and they disappear after 2 years at the most. Jayz has yet to prove he can make a star. Jcole yet to see his debut album and willow smith just got limelight frankly because of her father. Everyone else on that label is unknowns. INTERSCOPE

    [Reply]

    BLAHBLAHBLAH Reply:

    @S, “Jayz has yet to prove he can make a star”

    does the name “rihanna” ring a bell?

    [Reply]

    S Reply:

    @BLAHBLAHBLAH, who?

    [Reply]

    Drose Reply:

    @S, I agree with Interscope! It would be a shame to see OF join Diddy or Jay.. It takes a lot of work to pull producers and writers for rihanna. Tyler needs to stick with what got him good with Mos not jump on a Stargate beat lmao

    [Reply]

  16. AnKkA

    they should sign with Flop Daddy, that way they’ll be gone soon!!

    [Reply]

  17. Alejandro

    Some a ya’ll ready sound like haters…

    [Reply]

  18. Frank Bruno

    I wouldn’t sign with either of them fools. Sign with Diddy and you’ll end up disappearing like you never existed, and sign with Jay-Z and you’ll never see your album released. Either way they’ll both end up ruining them

    [Reply]

  19. Miniblock

    Labels are now Odd Future’s bitches tbh……

    [Reply]

  20. DRB

    Interscope

    Roc Nation isn’t off the ground w/ any releases yet.
    Diddy/Bad Boy are horrible! If you go there, you don’t want a career. You’re a vehicle to promote Puff for a few months and you’re done.
    I’m not sure I know SRS. It sounds familiar but I can’t think of any acts.

    [Reply]

  21. so so Fresh

    a birdie told me …

    that Tyler, the Creator

    is Holding UP DETOX!!!!!!!!!!!!!!!!!!

    dre x tyler = ?

    [Reply]

    Drose Reply:

    @so so Fresh, sick. Dre needs to make Detox 2 cd’s. 1 with Kush and Tyler, the other with Need a doc and Under pressure. Only safe way to go out

    [Reply]

  22. ThePleasurePrincipal

    Frank Ocean already has a great career starting. As far as the others being signed, I hope Diddy gets them… and for all the wrong reasons.

    [Reply]

  23. Mwah

    @meme, I saw both they not high budget the 1st one quality isn good i love the 2nd 1. dirty talk reachd numb 1 in australia 5 in belgm nd top 10 in some european countries and its U.K release is april 17 and her 2nd single til death is being releasd april 11th they need to promote her they so dumb ugh i could die

    [Reply]

  24. Drake&CiaraFan

    They should go with Jay-Z or interscope, because that will be best. Diddy lets his artist have one hit. Then he doesnt promote their second single causing it to flop. Without more than one hit, their album flops. Then IF they get a second album, it gets no promo. That’s the Diddy formula.

    [Reply]

    SADFA Reply:

    @Drake&CiaraFan,

    Drake is a b*tch.

    [Reply]

    Drake&CiaraFan Reply:

    @SADFA,
    what the hell does that have 2 do with anything, nd no hes not

    [Reply]

  25. SSS

    I can see tyler, the creator on some tracks with Em if he goes with Interscope. He kinda has a Shady Records vibe to him

    [Reply]

  26. Rap-Up.com || Diddy, Jay-Z Compete to Sign Odd Future | Music

    [...] link: Rap-Up.com || Diddy, Jay-Z Compete to Sign Odd Future Filed under All Posts Click here to cancel [...]

  27. uknowumad

    They will have no future if they sign with Bad Boy, too many artist Diddy has screwed over.

    [Reply]

  28. maya

    Sign w| Jay-z gets NO promotion. Sign w| Diddy get plenty promo but won’t last long. Both choices are bad…

    [Reply]

  29. ____gvg

    They need to stay independent because signing to a label will mean that they get regulations and they go through media training.. in other words OFWGKTA won’t be the same because they’ll have to make “radio” material most likely… plus diddy has been known for being a douche with his artists (ei. day 26, danity kane, lil kim) jay z promotes nobody unless you’re already known (ei. J Electronica, J Cole etc.)

    STAY INDEPENDENT… FUCK LABELS FREE EARL

    [Reply]

  30. T.I. Supporter

    They dont deserve to be signed with any major label like roc nation or bad boy. there just a posse who thinks they can dis rappers and get anything they want. there arrogant. this line proves it “tyler only agreed to meet with him if he provided them with “Randy’s Donuts, swivel chairs, and a megaphone.”

    [Reply]

  31. truthfully

    signing with jay is stupid he will never do anything with YOU…signing with diddy is stupid too he will leave you and not support you for long …….truthfully ……i would only want to sign with universal/young money they have had the most success with launching artist who already had buzz look at nicki and drake .they both had buzz before they signed and both had albums that went platium in a month thats who they need to some how sign with and BTW i really hate JAy z for not doing nothing with j cole that guy is FIRE and lyrical with substance what hip hop needs right now . jayz need to put j cole a album out PRONTO that nigga been signed for more than 2 years and nothing and look at jay electronica jay aint done nothing with him either

    [Reply]

  32. JHP

    I don’t understand the hype around these guys. And I can’t believe out of all the people they choose to diss, they think Justin Bieber is cool lol. Anyway, they shouldn’t sign with Bad Boy. Nobody who has ever signed to Bad Boy still has a successful career today. Only person who probably still would is Biggie, and he’s gone.

    [Reply]

  33. JHP

    They should sign to whatever label Justin Bieber is signed to. He probably has the one of the best marketing campaigns I’ve ever seen, for whatever he’s doing at the moment

    [Reply]

  34. Keisha.J

    no words… -__-

    [Reply]

  35. IKNOWTHETRUTH

    I just don’t agree with rapping about rape or disrespecting the man upstairs. If they have good music, that’s fine, but the ridiculous videos with the drug mixing and drinking and vomiting and blood always in their visuals is enough. Everywhere you turn one of them is puking or something. I do like Frank Ocean and don’t understand why he’s associated with those idiots. Eminem raps about real life and not just being outrageous. Tyler needs to rap about life and stop being so extreme about everything. They need to come down to earth and be real and talk about life.

    [Reply]

  36. Chris C.

    i hope diddy gets them. so he can ruin their career and we never have to hear from them again :P

    [Reply]

  37. BDOT

    I’ll pick neither of them actually

    Jay-Z: illuminati
    Diddy: bad boy has the worst luck…take that take that!

    [Reply]

  38. James Boolacky

    I love how these young kids are using their power to have these moguls jumping trough hoops. I just love it. It’s a new world, they don’t really need a record deal. Just a following and an internet connection and that’s it!

    [Reply]

  39. Buzz Bites (4/5/11): Britney Spears Releases Video Preview of ‘Till The World Ends’ | Hypnotik Radio

    [...] + Diddy and Jay-Z are vying for Odd Future‘s affection — both hip-hop moguls are trying to sign the group. May the best multimillionaire win. (Rap-Up) [...]

  40. MoeMoe

    STAY INDEPENDENT

    [Reply]

  41. CheChilia

    Odd Future should create their own label but if not I think they’d fit Jimmy Iovine or RocNation. OFWGKTA swag

    [Reply]

  42. eboyd

    good for OddFuture. labels fucking screw people, so why not fuck with them back? at the end of the day i think OddFuture should just go the Wu Tang route and build their own label, but get distribution from a bigger label.

    [Reply]

  43. Odd Future’s 10 Steps to Selling Out « SOUND ON MARS

    [...] BTW, all of his antics seem to be working, major record labels have been in war over signing him. See story HERE [...]

  44. That guy

    Diddy would be the worst option followed by Mr. Jimmy Iovine. SRC would be an ok fit, as well as Roc Nation, only because Steve Rifkin would give them the freedom. And Jay, he feeds of bad publicity as any good businessman would do, but with that, I think Jay-Z would only be using them for his own company name. If I really had an opinion on where they should go……… It’s probably be Stones Throw Records. They would get all the freedom they want and get killer beats, not that they don’t already. Plus it’s CEO is Peanut Butter Wolf… need I say more…. Good luck to OFWGKTA since I know they are athiest. Free Earl!

    [Reply]

  45. Odd Futures Label Future | The Gossip!

    [...] The unsigned posse has been making waves in the industry over the past few months. Kanye West branded Tyler’s controversial video for “Yonkers” as the “video of 2011,” while R&B singer-songwriter Frank Ocean has hit the studio with Beyoncé to record tracks for her upcoming fourth LP. source [...]

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    [Reply]

  47. The Assessor

    Jay Z will never make any of his artist famous because he’s too busy jacking their swag. Hence Kanye West, Jay Sean and Frank Ocean. Jay and his wife have done this their whole career. Signing with Diddy would be career suicide. With a personality like Tylers he would be better going the independant route like his elders NWA, Ice Cube did in the past before they all separated. I don’t think he has the perdonality to go mainstream and I think he knows that.

    [Reply]

  48. Nkwelle prizzy

    future is the on top right now.Am a great fan of this dude.I only hope he makes the right decisions.HE IS THE NEW FACE OF HIP-HOP

    [Reply]

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