Rihanna Is the New Face of Vita Coco Coconut Water


Rihanna is quenching her thirst with her latest endorsement. The island gal has been tapped as the new spokeswoman for Vita Coco, the nation’s best-selling coconut water.

The “S&M” singer will be featured in the company’s national advertising campaign launching this summer. “I love Vita Coco! It’s real coconut water from hand-picked coconuts,” stated RiRi. “It’s delicious and so good for you!”

Rihanna, who is also Nivea’s current brand ambassador, joins Vita Coco’s famous family including Madonna and Red Hot Chili Peppers frontman Anthony Kiedis, both of whom are investors in the company.

“Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team,” said Madonna.

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  1. jacq

    I LOVE VITA COCO! Shit is amazinnnnn’! lol


  2. JFenty

    She is doin big things!!!! I love herrr.


  3. rihluv



  4. RAH RAH

    Endorsement after endorsement!!! Awesome! Big bucks!!


  5. Glitterlust

    Not longer buying Vita Coco Coconut Water it turn out GROSS!


  6. LOL

    coconut water?? really rihanna??


    justintime2killhaters Reply:

    @LOL, wats wrong with that?


  7. a typical hater

    *asks god*

    “why won’t this rihanna reign just let up…PLEASE!!!!”


    Yeah Reply:

    @a typical hater,


  8. RDK

    keep doing your thing Riri,keeping that hustle up not only in music.


  9. Meme

    Reads the title, here’s my first thought, ‘That b*tch the new face of everything’ *grins* ‘loves it… I would rather see her than any other chick!!!’


  10. SincerleyYours

    Rihanna getting all these endorsements i’m not made atcha make that money!


  11. Ruthy

    Is coconut water any good?


    MR.Frankie Reply:

    @Ruthy, hey girl thats actaully better than any other so called power drinks as far as what it does but u might not like the taste of it, but ill have n e time


    MR.Frankie Reply:

    @Ruthy, actually its better than the so called power drinks as far of what it does but u maight not like the taste


  12. Billionaire

    look like a real live mermaid just came on the shore! #Beautiful


  13. Rihanna Is the New Face of Vita Coco Coconut Water « SuaveOnline.Com | The Home For Creativity

    [...] via Rap-Up.com [...]

  14. rockwitu



  15. Lexx_Janay

    Riri is taking over! she has hella endorsements!
    Go Riri!


  16. say what

    riri just keeps planing her work and working her plans while others gloats and moan and groans about how great shes doing, love her.


  17. say what

    i love how shes so cool and laid back and how she just keeps racking up them endorsements and still charting and selling music.


  18. say what

    just hold it steady rihanna and keep right on trucking.


  19. Fan Ov A Fan

    shes so beautiful (:



    [...] time it’s a little more fun,” said the pop diva, who previously starred in Vita Coco’s 2011 campaign. “We’re on a stage. We get to shoot it with Terry Richardson, who’s an amazing photographer. [...]

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