Lady Gaga is launching a massive rollout for her third album Born This Way, in stores Monday. The pop phenom has lined up a big release week with an expanded presence at retail and high-profile television appearances.
HITS Daily Double reports that Gaga’s label Interscope Records has high expectations for the project and is shipping a whopping 2 million units to a variety of retail outlets.
You will be able to pick up the album at over 21,000 non-traditional retailers including CVS, Rite Aid, Walgreens, Whole Foods, Costco, Nordstrom, Hot Topic, Radio Shack, Guitar Center, Starbucks, and online at Gilt Groupe.
Her publicity campaign is also about to go into overdrive. After recent appearances on “Oprah” and guesting as a mentor on “American Idol,” Gaga will also perform during the show’s finale on May 26 and be the musical guest on this weekend’s “Saturday Night Live” with host Justin Timberlake.
“Hair,” the fourth release from Born This Way, has entered the top 5 on iTunes, while the title track set a record for the fastest-selling single in iTunes history.
How many copies do you think Gaga will sell in her first week? Let us know.