Shanell Pushes Subtlety in 'My Button' Video

Shanell may have made listeners blush with her sensual single “My Button,” but the Young Money singer-songwriter is toning things down with the accompanying music video.

A clip for the song, which will appear on her upcoming debut, has been shot and is currently in post production. “It is fun. I tried to make sure that I got the message across without being too [provocative],” she tells staging-rapup.kinsta.cloud. “It’s like I’m saying it without saying it so I wanted the video to do the same thing, and it’s hard to do that and make sure that people draw the parallels between the two ideas. But I think we did a good job.”

In order to appeal to her younger fans, she’s taking the less is more approach. “We want to make sure that it’s played on BET and other video outlets,” she explains. “And Young Money has a young fan base, so everybody’s not grown. So I don’t want to be one of those artists that just puts stuff out there that’s too raunchy.”

She worked closely with director Colin Tilley (Chris Brown, Mary J. Blige) to develop the concept. “I’m very involved in everything I do and when it came to putting the video together, he didn’t get offended or act like I’m too big of a director to work with the artist. He actually sat down with me and went over the ideas, and we came up with some good stuff together.”

The video for “My Button” will premiere in early July before Shanell hits the road with Lil Wayne on the second leg of his “I Am Still Music” tour starting July 13.