L.A. Reid to Head Up Epic Label Group

L.A. Reid

Antonio “L.A.” Reid is returning to familiar territory. The music executive will reunite with some of the artists he helped discover in his new role as chairman of Epic Label Group.

Reid, 55, will oversee Sony Music’s newly formed venture, which will combine artists from Epic and Jive Records, according to The Hollywood Reporter. As part of the restructuring, Epic will absorb some of Jive’s acts including Usher and Pink, who were both signed by Reid. Other stars such as Britney Spears will remain on the RCA/Jive Label Group.

Reid, who serves as a judge on Simon Cowell’s “X Factor,” exited from his position at Island Def Jam earlier this year. He previously was head of Arista/LaFace Records, where he was instrumental in the careers of OutKast, Ciara, and Toni Braxton, among others.

When he starts his new gig in early July, Reid is expected to devote his attention towards more urban releases. His first signing is reportedly duo Karmin, known for their popular YouTube covers of Chris Brown’s “Look at Me Now” and Nicki Minaj’s “Super Bass.”



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23 Comments

  1. jeremydante

    with all the shift that he’s doing, who is the head of laface records since they became reinstated?

    LA knows talent & is basically the last of the mohicans from that 90′s R&B era. him at epic will be just that.

    [Reply]

    jeremydante Reply:

    @jeremydante, & congratulations to karmin for getting signed. look out for their shoot with steven duarte real soon ;]

    [Reply]

  2. Gee

    Maybe it’s time for Ciara to sign herself back with Reid?

    All the very best to Reid and Karmin.

    [Reply]

  3. Jordan

    Epic/Jive is a much better fit for Reid. I don’t think he knew how to handle smaller acts, so he put all of his time and money into larger acts (Rhianna, Rick Ross etc)

    [Reply]

  4. Queen

    yay for Karmin! Boston baby!

    [Reply]

  5. Dante

    This is the label Alexandra Burke is signed to for here in the US. LA is about to make her the next diva no doubt!!!

    [Reply]

  6. WonderLand19

    YES ALEXANDRA BURKE!!!!!!!!!!

    Wht does RCA stand for?

    [Reply]

  7. mofan95

    Since he is pushing urban music *secretly cries tears of joy* maybe he’ll encourage Usher to stick to his roots and not follow to much into the trend!!! I like his dance songs but after a while they become bothersome like the others.

    [Reply]

  8. DRB

    Pink back under LA? He better leave her alone or hell will break loose.

    [Reply]

  9. MentalPhipps

    YESSS!

    [Reply]

  10. Cruz

    The Last 2 good artists that Epic had were Michael Jackson and J. Lo!! This would definitely fet Epic back on top and possibly Sony ME itself

    [Reply]

  11. e

    BILLBOARD JUST REPORTED THAT CIARA WILL BE HANDED TO LA REID AT EPIC

    ABOUT DANG TIME SHE LANDED SOMEWHERE N GIVE MY SOME HOT VIDEOS

    [Reply]

  12. Cliff

    He needs to sign “Statik Park”

    [Reply]

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