On Set of J. Cole’s ‘Work Out’ Video

J. Cole

J. Cole went before the cameras to shoot the video for “Work Out” in Los Angeles over the weekend. The song, which samples Kanye West’s “New Workout Plan” and Paula Abdul’s “Straight Up,” serves as the lead single from his Roc Nation debut Cole World: The Sideline Story, due September 27. The 26-year-old rapper, who’s currently on tour with Rihanna, explained how the glossy visuals, directed by Jake Davis, are a change from what we’ve seen in the past.

“The visuals on the video for ‘Work Out’ are stunning. I’ve never shot a video like this before,” Cole told Rap-Up.com. “It felt like a real video with the lights and all. With ‘Who Dat,’ the label let me be free and do my artistic thing with the one shot, but this video they wanted a more superstar look. I’ll take it. I think it’s about that time.”

Check out two more on-set pics below and watch Cole perform “Work Out” live at the Staples Center in Los Angeles.

J. Cole J. Cole



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13 Comments

  1. Whitney

    COLE WORLD…. NO BLANKET!!!

    [Reply]

  2. TACHUU

    Cant wait to see this video…. cole……world

    [Reply]

  3. Triniti

    I love you, J. Cole! Can’t wait for the album…you’ve made North Carolina proud! #Fayettnam

    [Reply]

  4. Donpablo

    cant wait….
    it bin a long tym comming like am fucking oprah well worth the wait…………
    COLe WORLd

    [Reply]

  5. fizzle

    i will be waiting!!! love this song!

    [Reply]

  6. Kushnissle

    cole world.!

    [Reply]

  7. AAA

    My husband!!!!!

    [Reply]

  8. Stir

    “I only make classics. What they take? TIME. Cole under pressure. What that make? DIAMONDS” -J.Cole

    COLE WORLD!

    [Reply]

  9. Cursiy

    I luv him!!!!

    [Reply]

  10. aaron marshall

    15 year old hiphop artist by the name of AG from the DMV check out my music on the rise spread the word about me tell your friends to look at me on youtube ag introduction remember to rate comment subscribe
    please buy my music on itunes called ag introduction

    [Reply]

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    [...] Out’ are stunning. I’ve never shot a video like this before,” Cole told Rap-Up, during a initial fire in L.A. “It felt like a genuine video with a lights and all. With [...]

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