Rap-Up.com || On Set of J. Cole’s ‘Work Out’ Video

J. Cole went before the cameras to shoot the video for “Work Out” in Los Angeles over the weekend. The song, which samples Kanye West’s “New Workout Plan” and Paula Abdul’s “Straight Up,” serves as the lead single from his Roc Nation debut Cole World: The Sideline Story, due September 27. The 26-year-old rapper, who’s currently on tour with Rihanna, explained how the glossy visuals, directed by Jake Davis, are a change from what we’ve seen in the past.

“The visuals on the video for ‘Work Out’ are stunning. I’ve never shot a video like this before,” Cole told Rap-Up.com. “It felt like a real video with the lights and all. With ‘Who Dat,’ the label let me be free and do my artistic thing with the one shot, but this video they wanted a more superstar look. I’ll take it. I think it’s about that time.”

Check out two more on-set pics below and watch Cole perform “Work Out” live at the Staples Center in Los Angeles.

Posted in J. Cole, Photos, Video Shoots | Permalink

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13 Comments

Whitney
June 30th, 2011 at 12:26 pm
COLE WORLD…. NO BLANKET!!!

[Reply]
TACHUU
June 30th, 2011 at 12:42 pm
Cant wait to see this video…. cole……world

[Reply]
Triniti
June 30th, 2011 at 1:16 pm
I love you, J. Cole! Can’t wait for the album…you’ve made North Carolina proud! #Fayettnam

[Reply]
Donpablo
June 30th, 2011 at 1:29 pm
cant wait….
it bin a long tym comming like am fucking oprah well worth the wait…………
COLe WORLd

[Reply]
fizzle
June 30th, 2011 at 3:08 pm
i will be waiting!!! love this song!

[Reply]
Kushnissle
June 30th, 2011 at 4:42 pm
cole world.!

[Reply]
AAA
June 30th, 2011 at 4:56 pm
My husband!!!!!

[Reply]
Stir
June 30th, 2011 at 5:23 pm
“I only make classics. What they take? TIME. Cole under pressure. What that make? DIAMONDS” -J.Cole

COLE WORLD!

[Reply]
Cursiy
June 30th, 2011 at 7:21 pm
I luv him!!!!

[Reply]
aaron marshall
July 3rd, 2011 at 9:50 am
15 year old hiphop artist by the name of AG from the DMV check out my music on the rise spread the word about me tell your friends to look at me on youtube ag introduction remember to rate comment subscribe
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[Reply]
J. Cole Finally Releases ‘Work Out’ Video — Watch - Diet and Exercise Blog – Diet and Exercise Blog
November 26th, 2011 at 8:58 am
[...] Out’ are stunning. I’ve never shot a video like this before,” Cole told Rap-Up, during a initial fire in L.A. “It felt like a genuine video with a lights and all. With [...]
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January 4th, 2012 at 4:58 am
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[...]Rap-Up.com || On Set of J. Cole’s ‘Work Out’ Video[...]…
J. Cole Finally Releases ‘Work Out’ Video — Watch | | Diet and ExercisesDiet and Exercises
May 20th, 2012 at 2:45 am
[...] Out’ are stunning. I’ve never shot a video like this before,” Cole told Rap-Up, during a initial fire in L.A. “It felt like a genuine video with a lights and all. With [...]