Swizz Beatz Throws an ‘International Party’ in Pricey Video [Preview]
It’s showtime! Swizz Beatz unites the world with his rhythm in the blockbuster video for “International Party,” created for Reebok’s “Reethym of Lite” campaign. The super-producer mixes art, fashion, choreography, and lasers in the clip, which reportedly cost over a million dollars. Alicia Keys lends her vocals to the dance floor anthem and will appear alongside her husband in the final video.
“First of all this is not a music video—I thought I was coming to a music video—but this is a big movie,” said Swizz. “Everyday that I’m in this, I’m making history, pushing the envelope. The sky is not the limit.”
Director Chris Robinson added, “The song is called ‘International Party.’ It’s about connecting all the continents on the planet on the world stage.”
Get a behind-the-scenes look at the international affair before its debut later this month.
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ARTISTS
- 2 Chainz
- 50 Cent
- Alicia Keys
- Ameriie
- Ashanti
- Azealia Banks
- Beyoncé
- Big Sean
- Bow Wow
- Brandy
- Busta Rhymes
- Cassie
- Chris Brown
- Ciara
- Dawn Richard
- Diddy
- Drake
- Eminem
- Eve
- Fergie
- Frank Ocean
- Game
- Janet Jackson
- Jay-Z
- Jennifer Hudson
- JoJo
- Justin Bieber
- Kanye West
- Kelly Rowland
- Keri Hilson
- Keyshia Cole
- Kid Cudi
- Lil' Kim
- Lil Wayne
- Ludacris
- Lupe Fiasco
- M.I.A.
- Mariah Carey
- Mary J. Blige
- Meek Mill
- Michael Jackson
- Miguel
- Monica
- Nas
- Ne-Yo
- Nelly
- Nicki Minaj
- Odd Future
- Pharrell
- Pusha T
- Rick Ross
- Rihanna
- Solange
- T.I.
- The-Dream
- The Weeknd
- Trey Songz
- Tyga
- Usher
- Wale
- Wiz Khalifa
- Young Jeezy
July 6th, 2011 at 1:26 pm
no video is worth a milli in this day and age! what a waste! ineffective marketing strategy. not to diminish swizz’ accomplishments, but this is unnecessary. if the song is not a hit…
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Face Reply:
July 7th, 2011 at 12:28 am
@listen, Well, the song is in conjunction with a Reebok campaign. So it’s not for his sole project alone. There’s a marketing strategy here.
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July 6th, 2011 at 2:08 pm
swizz beatz needs to go ahead and release the track cuz i really want to hear this, and the video looks like its going to be amazing
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July 6th, 2011 at 2:25 pm
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July 6th, 2011 at 2:53 pm
@listen, Usually I would agree, but the thing is, this isn’t just a Swizz Beatz music video, this is Reebok’s marketing campaign with Swizz as their creative director. So a multimillion dollar corporation spending $1 mill on an ad campaign isn’t really unheard of.
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July 6th, 2011 at 2:55 pm
I love this behind the scene footage. Can’t wait to see this video/campaign.
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July 6th, 2011 at 4:14 pm
Yeah, this is a marketing campaign so i dont mind that it cost alot. Plus, Reebok HAD to do something fresh and youthful because they seem to be a dated brand. So it was important to re-brand themself with Swizz and create a buzz. After seeing swizz with the hats/trainers, i wanna buy the stuff because it looks fresh and 2011.
Congrats Swizz!
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isabella! Reply:
July 8th, 2011 at 9:49 pm
@WonderLand19, swizz beatz always be lookin fresh, and i bet he be gettin alot of free stuff from reebok not that he couldn’t afford it.
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July 6th, 2011 at 5:15 pm
Swizz and Reebok doing it big…….I am excited.
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July 6th, 2011 at 8:31 pm
Too bad its commercial bullsh!t tho
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