Rap-Up.com || Rihanna Signs on as Emporio Armani Underwear and Jeans Spokesmodel

You’ll be seeing a lot more of Rihanna in the coming months. The Barbados beauty will bare her body in new campaigns for Emporio Armani Underwear and Armani Jeans.

The “S&M” singer follows Hollywood hotties Megan Fox and Victoria Beckham as the global spokesmodel for Emporio Armani’s fall/winter campaigns, according to NYMag.com. Ads are expected to start running in September.

RiRi, who also has endorsement deals with Nivea Skincare and Vita Coco coconut water, recently shot the campaign in New York and was spotted in Milan with Armani’s niece Roberta Armani in May.

Armani is not the first designer to partner with the red-haired fashionista. She previously appeared in Gucci’s UNICEF campaign in 2008.

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27 Comments

JEREMYDANTE
July 11th, 2011 at 10:34 am
AAAAAAAAAAAAAAAAAAAAAAAHHHHHHHHHHHHHHHHHHH!!! THIS WILL BE MAY-JOR!!!!

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Rihannastann! Reply:
July 11th, 2011 at 11:48 am
@JEREMYDANTE, Yessssssss! # rockstarshit #MAJAH #bad bitch #CRAY #racksonracks

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Rihannalover
July 11th, 2011 at 10:34 am
That’s Rihanna reign ain’t gon let up!!! Her brand is ever growing!!! Love it!!!:-*

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Goodie2shoes Reply:
July 11th, 2011 at 12:27 pm
@Rihannalover,
Dayum U ain’t Neva lied! Hate her or love her this bish is on fire! Just 23 years old!

[Reply]
look Reply:
July 11th, 2011 at 2:45 pm
@Goodie2shoes, dang. she that young??? She’s got a good path ahead of her if she works it right. She does work for Jay-Z though…and he don’t look like he wants to lose any $$$ anytime soon!

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Yeah
July 11th, 2011 at 10:35 am
congrats

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Billionaire
July 11th, 2011 at 10:41 am
Love it!!!!!

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Jfenty
July 11th, 2011 at 11:25 am
Congrats RiRi!! Amazin show in Houston btw

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EL
July 11th, 2011 at 11:49 am
Rih-spect it. She’s coming for all of y’all. Get down or lay down.

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Stalker
July 11th, 2011 at 11:50 am
I’m sooooo happy! This girl is doing her thing!!! Keep it up Princess!

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back2basics
July 11th, 2011 at 12:16 pm
congrats!!!

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Janelle
July 11th, 2011 at 12:31 pm
OK>!!! You need to be working on your vocals, not modelling for lame Armani!!!

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Lexx_Janay
July 11th, 2011 at 1:02 pm
can we say MAJOR! Clap Clap Bravo Ms. Rihanna

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Republican Bachmann and Santorum sign pledge with Phrase suggesting black families stronger under slavery
July 11th, 2011 at 1:03 pm
This is great. Good for RiRi.

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Diamond Girl
July 11th, 2011 at 1:08 pm
I am on this Rihanna train and never getting off. Ridin’ this forever. Never give a f*ck what a hater’s got to say!!!

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meme
July 11th, 2011 at 2:01 pm
this is why i stan hard for this girl. how old is she again? 23 and lockin down more endorsements and hits that bishes cudnt do who been in the game twice as long

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:o Reply:
July 11th, 2011 at 3:50 pm
@meme, well u shuldnt!

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:o
July 11th, 2011 at 3:17 pm
i hope there will be 2 face clothes for a 2 face bitch!!!

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babi
July 11th, 2011 at 3:47 pm
Great news so happy 4 Rihanna

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Real Issh
July 11th, 2011 at 4:13 pm
*Thinks: Should I throw shade or not?* It’s a slow fucking day for Rap-Up , But I could never hate . Congrats Riri !

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:o
July 11th, 2011 at 4:39 pm
where r her stans? ive commented like 1 hr ago and no1 i staning for her?? what a team!

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Whatcha_Sayin Reply:
July 12th, 2011 at 8:48 am
@:o, LOL you’ve just indirectly admitted how lame you are

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:o Reply:
July 12th, 2011 at 12:08 pm
@Whatcha_Sayin, how? i was talkin about her stans that say i stan for her hard blah blah..where r they? i comented on purpose cuz i wanted to show he stans something but they never said anything..whos lame huh?

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Giamma
July 11th, 2011 at 8:10 pm
WOW

GET IT GURL!

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Brandon
July 11th, 2011 at 8:36 pm
that picture gave me a boner

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Jordan Gabriel
July 12th, 2011 at 3:08 am
Good for her, but I wish she had stayed genuine like she was on her first album, now it’s just getting ridiculous. Why would a musician, an artist, get involved in all of this sponsoring ish and partnership $$$$ the essence of music has gone astray with people like Rihanna. It’s all business, no art.

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Rihanna Is Now An Armani Model – The Gossip!
July 17th, 2011 at 5:03 pm
[...] Armani is not the first designer to partner with the red-haired fashionista. She previously appeared in Gucci’s UNICEF campaign in 2008. Rap Up [...]