Alicia Keys and Swizz Beatz

Swizz Beatz Brings Reebok Back with Alicia Keys, Pharrell, & Diddy

Swizz Beatz brought out the stars for the launch of Reebok Classics’ “Reethym of Lite” campaign at Espace in New York City on Tuesday night (July 19). The super-producer, who serves as the brand’s creative director, hosted VIP guests including Pharrell, Diddy, Busta Rhymes, Teyana Taylor, Chrisette Michele, Shontelle, Clive Davis, and DJ Khaled.

Beyoncé and Jay-Z showed up to support their friend, along with Swizz’ proud wife Alicia Keys, who tweeted, “Biiiiigggggg love And respect to my BRILLIANT husband @therealswizzz for bringing #REEBOKBACK!!!!!!”

The evening featured a performance from Swizzy with special guest Lloyd Banks, plus the premiere of “International Party,” the Reebok-commissioned video co-starring Alicia Keys.

  • Brandon

    Alicia + Swizz = True Love

  • LaDonna

    Cassie was in attendance too. Her Twitter FANCLUB page has a picture of her.

  • Andre

    Wheres Cassie? She was at this partay

  • Sonya

    hmm? I always thought Reeboks to be a little bulky and too heavy. But for Alicia maybe I’ll have to check them out again. :-) Loved the Piano and I performance on AOL. Beautiful person and voice.

  • DeeJay

    Great event, I have the new shows. My sons is waiting for the lines.

  • bree

    Aww, the 1st pic in the 2nd row is too cute. These shoes are selling like hotcakes. Congrats to Swizz. I wonder if he’ll let Alicia design a pair. I’d snatch those up quick! Love her and her music so much. And I’m so excited for that new album. She and Swizz are great. :)

  • DeeJay

    I love them together, all seems like a nice event. I have a couple of his shoes. And my sons waiting for the kids.

  • ponyo

    they starting too look alike thats a couple for ya

  • Love It

    Alicia and Swizz are truly an adorable couple.

    Love them………

  • cece

    ugggh there go bey and jay hiding from the cameras. lol them two :)


    it’s very nice to see the best artists i love it……….

  • Alexandr

    Prynce Vado Roscoe Dash Waka Flocka Big KRIT XV Yelawolf Chip Tha Ripper Jay Electronica (he started late )I’m dnawirg a blank on the last one