Swizz Beatz Brings Reebok Back with Alicia Keys, Pharrell, & Diddy

Alicia Keys and Swizz Beatz

Swizz Beatz brought out the stars for the launch of Reebok Classics’ “Reethym of Lite” campaign at Espace in New York City on Tuesday night (July 19). The super-producer, who serves as the brand’s creative director, hosted VIP guests including Pharrell, Diddy, Busta Rhymes, Teyana Taylor, Chrisette Michele, Shontelle, Clive Davis, and DJ Khaled.

Beyoncé and Jay-Z showed up to support their friend, along with Swizz’ proud wife Alicia Keys, who tweeted, “Biiiiigggggg love And respect to my BRILLIANT husband @therealswizzz for bringing #REEBOKBACK!!!!!!”

The evening featured a performance from Swizzy with special guest Lloyd Banks, plus the premiere of “International Party,” the Reebok-commissioned video co-starring Alicia Keys.

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  1. Brandon

    Alicia + Swizz = True Love


  2. LaDonna

    Cassie was in attendance too. Her Twitter FANCLUB page has a picture of her.


  3. Andre

    Wheres Cassie? She was at this partay


  4. Sonya

    hmm? I always thought Reeboks to be a little bulky and too heavy. But for Alicia maybe I’ll have to check them out again. :-) Loved the Piano and I performance on AOL. Beautiful person and voice.


  5. DeeJay

    Great event, I have the new shows. My sons is waiting for the lines.


  6. bree

    Aww, the 1st pic in the 2nd row is too cute. These shoes are selling like hotcakes. Congrats to Swizz. I wonder if he’ll let Alicia design a pair. I’d snatch those up quick! Love her and her music so much. And I’m so excited for that new album. She and Swizz are great. :)


  7. DeeJay

    I love them together, all seems like a nice event. I have a couple of his shoes. And my sons waiting for the kids.


  8. ponyo

    they starting too look alike thats a couple for ya


  9. Love It

    Alicia and Swizz are truly an adorable couple.

    Love them………


  10. cece

    ugggh there go bey and jay hiding from the cameras. lol them two :)


  11. HENRY

    it’s very nice to see the best artists i love it……….


  12. Alexandr

    Prynce Vado Roscoe Dash Waka Flocka Big KRIT XV Yelawolf Chip Tha Ripper Jay Electronica (he started late )I’m dnawirg a blank on the last one


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