Swizz Beatz Throws ‘International Party’ in Reebok Commercial [Video]

Swizz Beatz

Swizz Beatz unites the globe with his worldly sound in the television commercial for Reebok Classics’ “Reethym of Lite” campaign. Set to his Alicia Keys-assisted song “International Party,” the adrenaline-fueled promo was shot on a soundstage in Los Angeles and mixes fashion, art, dance, and music.

“It’s about connecting all the continents on the planet on the world stage,” explained director Chris Robinson, while Swizz, who serves as the brand’s creative director, added, “This is not a music video—this is a big movie.”

The longer edit of the video co-stars Alicia Keys.



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6 Comments

  1. ben

    swizz beat´s album will flop his songs suck

    [Reply]

    isabella! Reply:

    @ben, hater!!!!!!!!!!!!!!!!

    [Reply]

  2. Ann

    Looks like Alicia might make Swizz famous too. Might as well Mashonda got hers. Hope they’re enjoying the ride.

    [Reply]

  3. listen

    based on my previous comment about this video, $1 million dollar budget for this video was not a smart idea. Nothing about it will make me buy into the brand….and I’m sure the same can be said for many others who (actually) see it.

    [Reply]

    Oop Reply:

    @listen, This is not the full video…just a commercial

    [Reply]

  4. www.redalertlive.com

    Tight I was in this video!

    [Reply]

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