Swizz Beatz unites the globe with his worldly sound in the television commercial for Reebok Classics’ “Reethym of Lite” campaign. Set to his Alicia Keys-assisted song “International Party,” the adrenaline-fueled promo was shot on a soundstage in Los Angeles and mixes fashion, art, dance, and music.
“It’s about connecting all the continents on the planet on the world stage,” explained director Chris Robinson, while Swizz, who serves as the brand’s creative director, added, “This is not a music video—this is a big movie.”
The longer edit of the video co-stars Alicia Keys.
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