Pharrell continued the nationwide rollout of his Qream liqueur with a sexy soirée in Miami on Thursday night (July 28). The music impresario flew down south to launch the vodka-based, lactose-friendly cream with some help from his pals including Trina, Fat Joe, hitmakers Jim Jonsin and Rico Love, and Q-Tip, who DJ’d the event.

In an interview with Rap-Up TV, Skateboard P explained how he came up with the concept. “I looked at the market, I looked at the holes out there and it felt like indulgence and women were the two things that were being neglected,” he said. “So what I decided to do was design a drink that made sense for women that everybody could enjoy, but women knew it was for them.”

Pour over more pics from the sweet celebration below.

Posted in Fat Joe, Pharrell, Photos, Q-Tip, Trina | Permalink

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