7.29.2011

Pharrell Launches Qream Liqueur in Miami with Trina, Q-Tip, & Fat Joe

Pharrell continued the nationwide rollout of his Qream liqueur with a sexy soirée in Miami on Thursday night (July 28). The music impresario flew down south to launch the vodka-based, lactose-friendly cream with some help from his pals including Trina, Fat Joe, hitmakers Jim Jonsin and Rico Love, and Q-Tip, who DJ’d the event.

In an interview with Rap-Up TV, Skateboard P explained how he came up with the concept. “I looked at the market, I looked at the holes out there and it felt like indulgence and women were the two things that were being neglected,” he said. “So what I decided to do was design a drink that made sense for women that everybody could enjoy, but women knew it was for them.”

Pour over more pics from the sweet celebration below.