Jay-Z’s Rocawear Partners with Pharrell’s Billionaire Boys Club

Jay-Z and Pharrell

The Roc boys are joining forces with the Billionaire Boys. Jay-Z’s Rocawear has scooped up Pharrell’s Billionaire Boys Club clothing line.

According to GQ, Jay-Z’s fashion label Rocawear has purchased the licensing to manufacture and distribute Billionaire Boys Club. Jay will reportedly work in tandem with Pharrell on future endeavors.

The pricey Billionaire Boys Club line currently sells at high-end retailers, while the less expensive Rocawear is available at department stores such as Macy’s. But don’t necessarily expect BBC to be marketed to the masses because of the ownership change.

In 2007, Jay-Z sold the rights to Rocawear for $204 million in cash to the Iconix Brand Group, but retained his stake in the urban apparel brand. He remains in charge of product development, marketing, and licensing.

UPDATE: Jay-Z has clarified that Rocawear did not purchase BBC. Instead, the deal is a partnership. “‘Partnering with @4real4rell on BBC’ follow him.. (Not ‘buying’ as GQ erroneously reported.),” wrote the music mogul.

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19 Comments

  1. Yeah

    Oh no :(

    [Reply]

    uhuh Reply:

    @Yeah, damn if every1 starts wearing this ill never forgive jay-z

    [Reply]

    Not A Good Look Reply:

    @uhuh, i said the same thing. i wear BBC and nobody wears it around my area if they sell it at department stores i will be pissed

    [Reply]

    AmKam Reply:

    @Yeah,
    I agree.
    Nooooooooooooo!!!!
    I’m so sad about this! I like them both, but PHARRELL has a vision 4 fashion that mad BBC amazing.
    Good business I guess :/
    I wish atleast Kanye bought it.
    I want it to stay a specialty brand. It’ll be wack in dept. stores!

    [Reply]

  2. MajkPoland

    damn ;/

    [Reply]

  3. tim

    Illuminati

    [Reply]

  4. bob

    the world has now ended

    [Reply]

  5. bebe/jayfannn

    damn jay bey gettn it in i see y bey said i love mee soo jay z lmao i knw ha azz doo

    [Reply]

  6. Dave

    :/

    [Reply]

  7. WatchTheThrone

    hope he doesn’t change the style too much

    [Reply]

    uhuh Reply:

    @WatchTheThrone, how about NOT AT ALL i hate how rocawear looks

    [Reply]

  8. ace1

    Rocawear is garbage I really hope Jay doesn’t funk with the style too much BBC is not for everybody.

    [Reply]

  9. Troof

    what’s really crazy is Pharrell used to date Beyonce back in the day…

    [Reply]

    DEADDDDDD Reply:

    @Troof, Show me the carfax.

    [Reply]

  10. Isis

    Oh they still making Billionaire Boys Club? Oh…

    [Reply]

    uhuh Reply:

    @Isis, man fuck you. i bought a 600 dollar jacket a month ago. season ’11 collection

    [Reply]

  11. bknyhustle

    damn pharell thats a wrong ass move b, why would you even fall for that in the 1st place cus clearly jay kn that his line had totally lost its value a longtime ago…even the 6months old babies dnt wanna rock that garbage rocawear bs nomore. and you now inking this deal thats only gon save jays line from drowning, wow pharell you must be a good samaritan. or maybe he musta took you to they illuminati shrine for that matter lol. cuz that camel face ni99a woulda nver thought of partnering with nobody when rocawear was in its prime years – fact.smh jays such a leech in bizness
    but heres the thing i’ll stil give you a chance to convince me as a loyal and esteem customer of BBC…i’ll be patient tho but until then fuck WTT im DLing that bitch for free.

    [Reply]

  12. 2pacjay23

    Does anyone notice how Jayz himself doesn’t wear rocawear. That is how u know it fell off. God bless his soul.

    [Reply]

  13. Manoj

    yes,absolutely right! because of i had eeeprixnce about pregnancy. i loved perfume, after i had pregnancy, i hated perfume or fragrance, but love smell of rainning and lemon very much.when i smell perfume, probably make me vomit and feel dizzy and headache.

    [Reply]

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