Rap-Up.com || Jay-Z and Kanye West Unleash the Beast in ‘Watch the Throne’ Artwork

In addition to delivering a musical masterpiece, Jay-Z and Kanye West created a visual marvel with the high-end packaging for Watch the Throne. Fans who purchased the digital album also received the booklet featuring artwork by Givenchy designer Riccardo Tisci, who served as the album’s creative director.

The rap powerhouses unleash their animal instincts in two particular photos, transforming into wild beasts with quills, scars, and a set of teeth that could do some serious damage.

If you’d rather hold a piece of hip-hop history, physical copies of the CD arrive in stores Friday. The deluxe edition, boasting Tisci’s embossed patterns, will be available exclusively at Best Buy from August 12 – August 22.

Posted in Jay-Z, Kanye West, Photos | Permalink

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44 Comments

:)
August 8th, 2011 at 6:15 am
LOL

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m.i.k.e.
August 8th, 2011 at 6:15 am
LMAO, those pictures are all kind of whackness

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True Reply:
August 8th, 2011 at 9:18 am
@m.i.k.e., jay z looks like he wasnt feeling that shit at all (to afraid to step out the box)

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rih/katy
August 8th, 2011 at 6:16 am
I HATE JAYZ

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DANA
August 8th, 2011 at 6:16 am
antichrist 666

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Carlos Bonegro Reply:
August 8th, 2011 at 7:21 am
@DANA, yawn

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Lisa Reply:
August 8th, 2011 at 10:11 am
@DANA, thank you for giving Jay and ‘Ye exactly the reaction they wanted to get out of you and all the other morons who actually believe this Illuminati-shit.

I bet most of y’all are not even sure what or who the Illuminati is/are…

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thecool Reply:
August 9th, 2011 at 1:34 pm
@Lisa, Agree, let art be art

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ME
August 8th, 2011 at 6:28 am
It looks like the illuminati conspiracy people designed it themselves lol

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JueLz Reply:
August 8th, 2011 at 8:34 am
@ME, I totally agree. So unnecessary

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jordan
August 8th, 2011 at 6:40 am
damn good.

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Lisa
August 8th, 2011 at 7:12 am
I love how they’re feeding into this Illuminati-chaos. A lot of minds are gonna be fucked up… Typical. I’m a little bummed out that the physical copies aren’t available yet. I went to the store today all excited, haha, you could only imagine how I left.
I’ll patiently wait till Friday to cop my album! Hopefully I will be able to control my curiosity, I don’t want to listen to any of the new material till I have the shit in my hands.
You know, I’m tryna do it old-skool. The times when you used to be excited to buy an album, ’cause there were no other ways to get your hands on the music. :-)
Ah, damn, Friday is still four days away… It’s gonna be worth the wait, though.

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Greg Reply:
August 8th, 2011 at 12:59 pm
@Lisa, They are not feeding into it.They are actually a part of it.There using revers psychology to make you think there doing it to mess with people’s head.But there are indeed Illuminati.

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Lisa Reply:
August 9th, 2011 at 3:55 am
@Greg, oh, please. Thank you for looking out for me… But I really don’t believe it. I don’t even understand what the Illuminati really is.

I just enjoy their music. That’s a fact.

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Mmmkkay. Reply:
August 8th, 2011 at 1:05 pm
@Lisa, Nice story.

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CITY
August 8th, 2011 at 8:38 am
THESE NIGGAZ ARE DELIBERATLY TRYING TO ATTRACT THE CONSPIRACY THEORISTS JUST TO BE TALKED ABOUT EVEN MORE…OKAY NIGGAZ WE GET IT…MASONIC ILLUMINATI NEW WORLD ORDER SHYT…CAN WE PLEASE MOVE ON TO THE NEXT TOPIC..

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Jellybean485 Reply:
August 8th, 2011 at 9:03 am
@CITY, I AGREE, ANYTHING TO MOVE PRODUCT, I DONT GIVE INTO THE HYPE ABOUT THIS ILLUMINATI BULLSHIT, I DONT CARE, BUT THESE PICTURES ARE JUST SCARY, IF THESE WERE SUPPOSED TO RESEMBLE ANIMALS, THEY DONT LOOK VERY MUCH LIKE IT TO ME….LOOKS LIKE A CREATURE, DEMONIC, LIKE HOW THEY USE IN MOVIES…..I JUST WANNA HEAR THE MUSIC AND THEN MAKE MY ASSESSMENT

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Lisa Reply:
August 8th, 2011 at 9:34 am
@CITY, it’s a smart step busines-wise. People with too much time on their hands are automatically gonna try and figure out what the meaning behind all of this is and that way it draws more attention, increases sales, Jay en ‘Ye be stackin’ some more…

They’re just feeding into this mysterious fable to make more money, while the music remains amazing.

I’m not tired of it. Keep ‘em comin’.

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Steve Reply:
August 8th, 2011 at 1:01 pm
@Lisa, They shouldn’t have to do this for sells.There talent she be enough to sell.

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Lisa Reply:
August 9th, 2011 at 3:57 am
@Steve, they don’t have to do it to sell in general. But they will sell more. Which is always better. Like I said, it’s business. Why do you think even talented artists like Beyoncé have such a sexy image? Because it sells more. :-)

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Abdullah
August 8th, 2011 at 8:48 am
even if jay-z or yeezy is the devil himself! i’ll still listen to this album!!
its the best ever

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Louis Reply:
August 18th, 2011 at 8:57 pm
@Abdullah, Werdd,, it dont matter iff theirr the devil, their album is dumbb good soo fuck it

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KOS-MOS-18
August 8th, 2011 at 9:38 am
lol! MEOOOOOOOOOOOOOW!!!!!

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From Tokyo Reply:
August 11th, 2011 at 3:12 pm
@KOS-MOS-18, LOOOOOL!

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realtalk111
August 8th, 2011 at 11:21 am
WTF is this devil crap! im sick of today artists smh

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rnb
August 8th, 2011 at 11:57 am
illuminatis bitches
illuminatis bitches
illuminatis bitches

OH shit… they will come find me and kill me….

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fan of a fan Reply:
August 12th, 2011 at 6:10 am
@rnb, i hope they do

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TRINA
August 8th, 2011 at 1:02 pm
MARK OF THE BEAST 666 ANTICHRIST READ UR BIBLES DONT BY THIS CRAP!

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No ma'am
August 8th, 2011 at 1:04 pm
If that ain’t demonic, I don’t know what is. #ijs

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openyomuthafukkineyes
August 8th, 2011 at 1:34 pm
The illuminati is real, these nyggahs are not members, only pawns. And as previously stated in these comments, they put the images in front of you that have been labeled as “illumanistic” , what the “public” identifies as such all for the purpose of boosting record sales.

Reasons they are not Illuminati – they are not members of an elite bloodline going back millennium.. PERIOD! They don’t go to bilderberg meetings, bohemian grove summer camp, or the G16 summit. These two men have not orchestrated wars, famine, and recessions for the sake of personal power and gain. The Illuminati members are psychopaths… the modern world’s “royal families” are its members and descendants.

The Queen of England wears a diamond called ” The Star of Africa” .. why cause the raping and pillaging done there has made them the most powerful of all the illuminati families…never forget, America is still the Queen Mother’s Dick-n-the-booty bitch made do boy!

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openyomuthafukkineyes
August 8th, 2011 at 1:36 pm
?

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Watch the Throne
August 8th, 2011 at 3:39 pm
Cool pic and something different

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Cherish
August 8th, 2011 at 6:51 pm
da picss are poorly photoshoped yu can tell dey just added lion mouths O2 da picture; shame on dem LOlls

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Jay-Z And Kanye West Release “Watch The Throne” COVER Art + Kanye Goes Off In Another Media Rant | FabMedia
August 8th, 2011 at 7:43 pm
[...] who served as the album’s creative director, created these special pieces which merge the faces of Hova And Kanye with the traits of several wild [...]
Hugh
August 9th, 2011 at 5:34 am
Ye looks gross
Jay looks cool

Cant wait to buy the CD

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Laine Up
August 9th, 2011 at 6:36 am
This is something REALLY awful!
Artwork? Art my sweet white tush!

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Maasainese
August 9th, 2011 at 10:43 am
Both have mad skills already, why use such stuff? Difference between Famous and Legendary. I’m switching to country :)

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From Tokyo
August 11th, 2011 at 3:11 pm
I shall only say this: Not everything is art.

That is all.

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fan of a fan
August 12th, 2011 at 6:12 am
people are gonna think this is illuminati shit when it really isnt “/ its just art on a stupid cover god damn it !!

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erhakanni
August 14th, 2011 at 6:54 am
this shit is gonna get you u nowhere. go to hell u r too old for hip-hop

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erhakanni
August 14th, 2011 at 6:57 am
u need to go to rehab. freaks

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the_89
August 15th, 2011 at 4:25 pm
these to cats just strayed away from the hip hop culture entirely

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the_89
August 15th, 2011 at 4:34 pm
oh and i guess nobody heard off the throne of king solomon…to busy listening to kayne huh?…read about it…this is y they have lion heads…the lion was the emissary of the sun, symbolizing light, truth, regeneration…problly neva heard of sun worship either…i jus dont like how what i used to listen to is changing…its not meant for the offical hip hop heads any more

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slim
August 24th, 2011 at 10:48 am
JAY Z IS THE DEVIL

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