Jay-Z and Kanye West Open ‘Watch the Throne’ Pop-Up Store

Watch the Throne Pop-Up Store

Jay-Z and Kanye West don’t do ordinary. To celebrate the release of Watch the Throne, the rap superstars have opened a pop-up shop in New York City at Openhouse Gallery (201 Mulberry St.). If you’re in the area, check out the Riccardo Tisci artwork and chopped-up Maybach from the “Otis” video, which is being auctioned off to benefit the East African drought disaster. Jay and ‘Ye’s hot-selling CD will also be available for $15 and there will be DJ sets and maybe a surprise guest or two. We wonder who it could be…

Watch the Throne Pop-Up Store

[Photos via Def Jam]



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30 Comments

  1. CITY

    WOW…STUPID MONEY HUH..JUST DOIN ANYTHANG WIT IT AINT YA JAY…HOW BOUT INSTEAD OF OPENING SHYT UP LIKE THIS..U OPEN UP A HOMELESS SHELTER OR A HOME 4 TROUBLED YOUTHS..IM SURE ITS PLENTY OF THEM RUNNIN ROUND THE STREETS OF NEW YORK…BUT ANYWAY…MUCH REEESPECT 2 YA REGARDLESS..ALBUM IS ON POINT…MUCH LOVE

    [Reply]

    Oso Reply:

    @CITY, *rolling eyes*

    [Reply]

    Fan Of A Fan Reply:

    @Oso, well he/she does have a point

    [Reply]

    @SRU_Principal Reply:

    @CITY, He earned his own money. He ain’t gotta help nobody…lol

    [Reply]

    Ricky Retardo Reply:

    @CITY, okay how bout you stop waiting for celebrities and do it yourself. write a letter to your congress with a signed petition with at least 1,000 names and ask for a grant to open build one; if you are serious. if you are not sit down and enjoy MUSIC like everyone else.

    [Reply]

    mmmmmhmmm Reply:

    @CITY, so your BLIND ASS DIDNT READ “chopped-up Maybach from the “Otis” video, which is being auctioned off to benefit the East African drought disaster.” can you commenters just read the damn article???? instead of hating? and what charity have you done lately? good

    [Reply]

    CITY Reply:

    @mmmmmhmmm, how im a hating…im a fan…did YOU READ dumb bitch i said much respect and the album is on point…and i was just giving my opinion like everyone else…how bout instead of attacking me you give your opinion on jay z and kanye like i did.

    [Reply]

    dr Reply:

    @mmmmmhmmm, fuck you cunt

    [Reply]

    Kwabena Reply:

    @CITY, SOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO TRUE Speak On It!

    [Reply]

    @BEYONCELAND Reply:

    @CITY, Jay z and beyonce always give he love his rap career and he deserves to spend his own money

    [Reply]

    Lo Reply:

    @CITY, No they don’t have a point it’s Jay & Ye money they could do what they want to do with it.

    [Reply]

  2. Fan Of A Fan

    big pimping in the house now *jay z voice*

    [Reply]

  3. jeremydante

    OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOH!
    this looks cool; what a ‘fashionesque’ idea by adopting the concept of pop up shops.

    *applause*

    [Reply]

  4. CITY

    WOW…STUPID MONEY HUH…JUST DOIN ANYTHANG WITH IT AINT YA JAY…HOW BOUT INSTEAD OF BUILDING UP SHYT LIKE THIS…YOU BUILD A HOMELESS SHELTER OR A TROUBLED YOUTH HOME CUZ IM SURE ITS PLENTY OF BOTH OF THOSE RUNNIN ROUND NEW YORK…BUT MUCH REEESPECT REGARDLESS…WATCH THE THRONE IS EPIC!!…MUCH LOVE

    [Reply]

    dreincharacter Reply:

    @CITY, Every time someone writes in all caps God kills a homeless person and makes a troubled youth commit a crime.

    Good job.

    Need to see photos of this store. Looks ridiculous.
    Whole other level.

    [Reply]

    CITY Reply:

    @dreincharacter, WOW…WHAT KIND OF GOD IS THAT..HOPE ITS NOT THE 1 U WORSHIP OR ELSE U N TROUBLE.

    [Reply]

  5. :)

    Dope.

    [Reply]

  6. IKARYSS

    HAHA $15 I just got it at Target for $10 lls

    [Reply]

  7. Troof

    $15 huh?! Just downloaded it for free!!

    [Reply]

    Ricky Reply:

    @Troof,

    People like you are killin’ the industry. Always wanting something for free.

    [Reply]

    Joe Reply:

    @Ricky, Spoken like a true Republican.

    [Reply]

    Ricky Retardo Reply:

    @Joe, no that Ricky is a true business man. gotta give to receive. thats why music is so scarce. it cost millions to put an LP out but y’all want it at no cost? so you not even gonna support the artist to achieve an even return. he/she spent millions for you and you can’t spend 10-15 dollars for their project? SMH

    [Reply]

    Mr Xclusive Reply:

    @Ricky,your an in idiot

    [Reply]

  8. mohamed

    lllllllooooooooooooooolllllllllllll

    [Reply]

  9. mohamed

    wawwwwww omg!!!!!!!!!!!

    [Reply]

  10. Getoveryourself

    Can stop Greatness and thats what Hov and Kanye are.Deal wiymth it haters They are bringing real hip hop back

    [Reply]

  11. Getoveryourself

    Cant stop Greatness and thats what Hov and Kanye are.Deal wiymth it haters They are bringing real hip hop back

    [Reply]

  12. ojie king

    This is absolutely genius!!!!! Honestly, i duff my hat to the creative minds behind Jay-Z and Kanye. Thats a fantastic startegy. Open your own shop!!!!!!!!!!!!!!!!!!!!!!!! Ganius

    [Reply]

  13. theREAL.

    OK… so why did they make a pop-up shop only selling 1 damn cd? waste of money

    [Reply]

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