How can one woman have all that power? Beyoncé harnesses her power in the Jake Nava-directed commercial for her “electric” new fragrance Pulse. The 15-second television spot shows the sultry goddess in a metallic gown walking through a myriad of lights as the instrumental to her single “Run the World (Girls)” plays in the background.
Pulse, the follow-up to B’s hot-selling scents Heat and Heat Rush, features notes of pear blossom, peony, midnight blooming jasmine, Madagascar vanilla, and bluebird orchid. It arrives in stores next month.
“Pulse is a fragrance you can wear all the time,” Beyoncé told PEOPLE. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.”
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