Kendrick Lamar
8.24.2011

Video: Kendrick Lamar – ‘A.D.H.D.’

Kendrick Lamar cruises through the streets of New York City in the Va$htie-directed video for “A.D.H.D.,” a cut off his independent album Section.80. The Compton native shows the Big Apple love and finds his own in an abandoned office, playfully flirting with his female co-star.

“I had the honor of directing a music video for one of my new favorite artists—Kendrick Lamar,” explained Va$htie. “After falling in love with his mixtape Section.80 and playing it on repeat, I was given the choice to pick any song to direct. I settled on ‘A.D.H.D.’ for it’s dark beat and melancholy lyrics, tones that have always resonated with me. Like most of Kendrick’s songs off Section.80, it felt like a confessional of a conflicted generation; a timeless and universal theme.”

[Life + Times]