Beyoncé Electrifies at Pulse Fragrance Launch

Beyoncé was beaming in blue at the launch of her Pulse fragrance at PH-D at Dream Downtown in New York City on Wednesday evening. The pop superstar hasn’t shied away from the spotlight since announcing her pregnancy earlier this month, popping up at New York Fashion Week and debuting her House of Deréon clothing line in London. With her hair braided in a ponytail, she flashed a smile for photographers in a blue sequined blazer and short dress to match the bottle of her latest scent.

“Pulse is a fragrance you can wear all the time,” Beyoncé told PEOPLE. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.”

B, who is nominated for two awards at the 2011 MTV Europe Music Awards, will greet 500 fans at Macy’s Herald Square tomorrow during the in-store launch.