Trey Songz burns with passion in the steamy commercial for Rocawear’s Evolution cologne, directed by Anthony Mandler. “It was Monday … Night turned to day and us turned to lust,” says a shirtless Trey as he recalls his night of pleasure. He makes out with a Latina hottie who can’t resist his charm (and scent), yearning for more after their one-night stand.
“I want a fragrance that brings out my sexy and confident vibe,” the R&B heartthrob told Allure. “I used to steal my father’s cologne and it was so strong. My mother would always know when I did because it was so intrusive. That’s why I like Evolution—it’s a strong yet subtle scent.”
Rap-Up.com has your first look at the tantalizing commercial below.
yeah no.
This is probably the worst commercial i’ve ever seen for fragrance. All this story telling, is taking away from the product.
I mean we KNOW its Trey songz, but that only goes soooo far.
Bad marketing choice.
The first sneak peak was good, this was too much.
@lilzaulahoe, i totally agree. I didn’t see the perfume enough, they just plopped the bottle at the end spray in the middle. We should be focused on Rocawear perfume not trey.
LIKE SERIOUSLY MY WOMAN JUST ASKED ME WHAT COLOGNE I WANTED TODAY SHE WORKING RIGHT NOW BUT I ALREADY I.M HER TO MAKE SURE U HAVE THAT ROCAWEAR EVOLUTION WHEN U COME TO DA CRIB BAE… YEAH!!!
I agree wid all of u. Lighting, not seeing d product, and agree with Adele. I don’t even hv sound to hear what he’s saying. Trey is sexy but does he hv to be TOO sexy all the time? Even if he held it up hi – no woman in involved n just said a few words wud hv worked!
i dnt kno wat it haves 2 do wit da colonge but i liked it mainly because of Trey Songz but i also like wat he said nd he’s at da age so of course alot of his songs will be sexually attractive but can yu blame him with da way he looks I <3 Yu Trey got yo back 100% #truetreyfan:)
I don’t think all the girls like that commercials like me for example I’m going to be honest but Trey Songz is a find sexy young man thats doing is this and my best friend birthday is coming up and I’m going to get him a bottom but I wonder what is he going to say ha! ha!that boy hate when I talk about trey I GUESS its too much but I love the man deal with it you my best friend.
October 13th, 2011 at 10:59 am
WO1W Trey where is the music? I’m ready!
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October 13th, 2011 at 11:04 am
What about that explanation about the fragrance? LMAAOOOO
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October 13th, 2011 at 11:17 am
[...] via Rap-Up. [...]
October 13th, 2011 at 11:38 am
Hawt like a mfer!
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October 13th, 2011 at 11:58 am
……….BLAH.
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October 13th, 2011 at 12:25 pm
What does this have to do with evolution?
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October 13th, 2011 at 12:37 pm
riiiiiight :/
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October 13th, 2011 at 1:11 pm
yeah no.
This is probably the worst commercial i’ve ever seen for fragrance. All this story telling, is taking away from the product.
I mean we KNOW its Trey songz, but that only goes soooo far.
Bad marketing choice.
The first sneak peak was good, this was too much.
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latonya Reply:
October 13th, 2011 at 4:14 pm
@lilzaulahoe, i totally agree. I didn’t see the perfume enough, they just plopped the bottle at the end spray in the middle. We should be focused on Rocawear perfume not trey.
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October 13th, 2011 at 1:14 pm
LIKE SERIOUSLY MY WOMAN JUST ASKED ME WHAT COLOGNE I WANTED TODAY SHE WORKING RIGHT NOW BUT I ALREADY I.M HER TO MAKE SURE U HAVE THAT ROCAWEAR EVOLUTION WHEN U COME TO DA CRIB BAE… YEAH!!!
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October 13th, 2011 at 3:38 pm
Trey is so fine!
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October 13th, 2011 at 8:07 pm
The lighting could’ve been a lot better, honestly. I know what’s happening but it doesn’t hurt to turn on a couple more lights.
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October 13th, 2011 at 11:01 pm
all trey does is sex sex sex sex sex
i miss his “just gonna make it” days
yes sex is steamy and attractive but too much????????????
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October 14th, 2011 at 3:17 am
I agree wid all of u. Lighting, not seeing d product, and agree with Adele. I don’t even hv sound to hear what he’s saying. Trey is sexy but does he hv to be TOO sexy all the time? Even if he held it up hi – no woman in involved n just said a few words wud hv worked!
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October 14th, 2011 at 5:58 am
noooooooo trey it doesnt work u r hot but this vid has nothing to do with evolution
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October 17th, 2011 at 4:23 pm
i dnt kno wat it haves 2 do wit da colonge but i liked it mainly because of Trey Songz but i also like wat he said nd he’s at da age so of course alot of his songs will be sexually attractive but can yu blame him with da way he looks I <3 Yu Trey got yo back 100% #truetreyfan:)
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October 18th, 2011 at 10:37 am
dammmmmmmmmmmmm trey song is so fine cn u get between my lines
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October 18th, 2011 at 10:38 am
u so fine can u get between my lines 2222222222222 boooooo
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October 19th, 2011 at 12:42 am
I don’t think all the girls like that commercials like me for example I’m going to be honest but Trey Songz is a find sexy young man thats doing is this and my best friend birthday is coming up and I’m going to get him a bottom but I wonder what is he going to say ha! ha!that boy hate when I talk about trey I GUESS its too much but I love the man deal with it you my best friend.
[Reply]