Rap-Up.com || Video: Monica – ‘Until It’s Gone’

Monica stirs up powerful emotions with the storyline-driven video for “Until It’s Gone,” the lead single from her upcoming album New Life, now due December 13. Malinda Williams (“Soul Food”) confronts her man, played by Brian White (“The Shield”), about his cheating as they drive in the car. But an accident puts it all in perspective for him, while he sits in the hospital with their family waiting to learn her fate. Monica plays the wise best friend of Williams, who reminds him of what he is losing. Grab the Kleenex ’cause this one’s a tearjerker.

Posted in Monica, Music Videos | Permalink

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41 Comments

Destined
October 24th, 2011 at 9:07 pm
Yass Mo! This was so emotional and heart felt. Way to enhance a song with substance. Beautifully done, can’t wait for New Life!

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JussSayin Reply:
October 25th, 2011 at 12:24 pm
@Destined,

Produced By Missy Elliott & Co-Written by Jazmine Sullivan.
These make a great team along with Monica!

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Zay
October 24th, 2011 at 9:08 pm
Great job Monica!!

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Beysus
October 24th, 2011 at 9:15 pm
Monica Has A Way Of Staying Relevant Without Changing Her Style Or Competing. I Love Her :)

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NewLife
October 24th, 2011 at 9:16 pm
omg Monica slayed this!!

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meme
October 24th, 2011 at 9:28 pm
why is everyone editing these videos with that fuzzy effects? i really hate that, i wonder who started that

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Dave
October 24th, 2011 at 9:29 pm
yassssssssssssssssssssss, Mo, this live will slay me. Monica videos are always top notch. Always have a storyline. I will be gettin that album Mo #Newlife Nov. 29th.

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mofan95 Reply:
October 25th, 2011 at 10:08 am
@Dave, You’ll have to wait til December 13th now to get the album she pushed it back again!!!

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@Slyboi
October 24th, 2011 at 9:38 pm
nicee

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BLAZE
October 24th, 2011 at 9:39 pm
This is a great video really makes you think an right in yo face Love it #NEWLIFE NOV 29TH

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Joe
October 24th, 2011 at 9:44 pm
DECEMBER 13?!

RCA Records doesn’t care about R&B…Mo needs to find her release and find a label that WON’T push her back eleventy gazillion times.

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Dorothy
October 24th, 2011 at 10:11 pm
It’s so powerful! And I love Brian J. White. You made me cry in the end :)

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ashgino
October 25th, 2011 at 12:20 am
its refreshing to not see some1 not all madeup and modelesque and overtly sexy ala’ beyonce, and just showing simple acting chops, like monica did, and yes, she is still relevant, the long hair looks good on hair, i think her redbone looks get overlooked b/cuz of the short hair.

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Ron'do
October 25th, 2011 at 12:39 am
good job mo

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Fa
October 25th, 2011 at 1:25 am
this is real singing ya”ll…real r&b that we seem to forget about! Monica is amazing and I hope she gets her Grammy for THIS album!

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@jnauty1
October 25th, 2011 at 3:35 am
Another hit for the greatest singer in my time, Monica killed it as usual. I hate that she is so under rated, when she is one of the few that actually still SINGS! #NEWLIFE LETGO!

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Kayla
October 25th, 2011 at 5:18 am
Wow that was such a powerful video! Definitely a tearjerker! Good job Monica!

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dequan Reply:
November 17th, 2011 at 7:18 am
@Kayla, i love u so much

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myke
October 25th, 2011 at 6:04 am
she shouldnt of sang to him …its confusing.. she should of just been the narrator.

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malikMJdope
October 25th, 2011 at 6:32 am
niiiccceeee message

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W-E-S
October 25th, 2011 at 6:47 am
Feeling the video and message depicted here!!!
(agree with myke though)

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Kyle
October 25th, 2011 at 7:43 am
Great video!!! I really really really hope the video helps push the song a bit more. As much as I hate to say it, I predict that her album could get pushed back into 2012 because it could be hard for her to compete with all the other major fourth quarter releases. I think that’s what helped “Still Standing” when it was released at the end of March 2010, because not many other artists were making moves at that time so it gave her a chance to really push her project and not get lost in the shuffle.

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THE MALEZ
October 25th, 2011 at 9:13 am
NEW LIFE DEC.13TH

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mofan95
October 25th, 2011 at 10:11 am
grrrrr monica stop pushing the album back ahhhhhhhh!!!!! Hopefully this song can explode on urban radio and maybe crossover to rythmic stations and promotes the hell out of this album. I still think this album will push 200K-220K if promoted right.

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Video: Monica – ‘Until It’s Gone’ | My Blog
October 25th, 2011 at 10:18 am
[...] Posted in Monica, Music Videos | Permalink [...]
Director
October 25th, 2011 at 10:33 am
Malinda @malinsworld = wife. Monica = her sister. Brian White @actorbrianwhite Jarret Janako @JarretJanako = their brother. Little boy is our son (Malinda & I). Directed/Written by Diane Martell.TWITTERS

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Mmm Hmm
October 25th, 2011 at 11:25 am
PURE GENIUS MONICA!!! I LOVE IT!!!

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hope
October 25th, 2011 at 11:34 am
Really lovin dis, New Life comin Dec 13

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@InfamousSirius
October 25th, 2011 at 1:53 pm
can someone please explain this to me now?

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hope Reply:
October 25th, 2011 at 2:48 pm
@@InfamousSirius, Monica is the sister and no she is not a ghost or anything.

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Datnicca73
October 25th, 2011 at 10:39 pm
Great vid that was the kinda Mo I like. SANG! SANG! SANG! I hate another push back but WHATEVER!

so ready for New Life

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skatequeen
October 26th, 2011 at 7:28 am
I agree with Mike, Monica singing to the husband was confusing. I love the song, as always Mo knocked it out of the box. Great song would have had Mo narrating the video but definitely not singing to him because she was singing as if she was the wife not sister/friend.

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lonnie
October 26th, 2011 at 11:06 am
Dope, epic and timeless

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montreal
October 26th, 2011 at 5:13 pm
yo i heard dis joint on the radio today and stopped doin my homework and listened… i was stuck for da whole 4 minutes

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bet49
November 8th, 2011 at 3:05 pm
I like the video she has a very nice voice anyway she can make any song sound good in her style?

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ManaSings
November 21st, 2011 at 1:04 pm
Brilliant! I loved it! At last i can breathe! All those Alto tuned Studio voices called Nicki, Riri should learn! She is so Real!!!!!!

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little nikki
November 27th, 2011 at 11:04 am
Me and my sis love this song so much. Monica go ahead with your bad self <3

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little nikki
November 27th, 2011 at 11:05 am
This is my favorite song.

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abrianna
January 4th, 2012 at 7:55 am
love yu monica !!!!!!!!!1

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wendie
February 10th, 2012 at 3:11 pm
monica ya r rckng my boat,lv ya n ur song kp it up d gud wrk m stl lkng fwrd 2 hear mre from ya…….

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wendie
February 13th, 2012 at 11:22 am
love u monica

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