Rihanna Tones Down Her Image: ‘I Don’t Want to Become a Gimmick’

Rihanna

Rihanna has played with her image throughout the years. But the fierce fashionista is trading in her bold style for a simpler look as she launches her new album Talk That Talk.

“I kinda just wanted to scale right back instead of having a look,” RiRi told Ryan Seacrest. “I didn’t want to make it such a big deal about what hair color or what cut. I just wanted to go right back to something simple and something flexible, something a little more natural. It’s more about the music. I don’t want to become a gimmick—ever.”

The Barbados beauty, who swapped her red hair for a more natural look, joked about her style evolution. “Well, I ran out of [hair] colors, so that’s why I decided to go back to my natural color.”

She continued, “I’m just really having fun with the music and the style is a lot more accessible. It’s more lifestyle, it’s not so much a look or a costume, which I really enjoy.”

While she may have wanted a naughty gift for the holidays last year, this year the hard-working gal is just looking for some rest. “Sleep with a big bow on it! That would be great,” she said. “I’m praying that my BlackBerry shuts down.”

Rihanna will appear on “The X Factor” and “The Ellen DeGeneres Show” in the days leading up to her November 21st album release.

You can leave a response, or trackback from your own site.

 

76 Comments

  1. Yeah

    umm sis…

    [Reply]

    JussSayin Reply:

    @Yeah,
    LMAO… damn was that a dig at Nicki Minaj?

    [Reply]

    Tiffany Reply:

    @JussSayin, i thought GAGA?

    [Reply]

    Tiffany Reply:

    @JussSayin, and her natural hair colour is black not brown with blonde highlights lol!! whatever you say rihanna lol, But jokes aside her new songs sound great! a bit generic i was hoping for more substance a bit like some of the stuff on Rated R but its still good. i think shes looking over to beyonce , Rih knows beys gone for a long ass break with the baby and all, rihannas not stupid she knows its her time to snatch beys lacefront. if any time was right… the time would be now!! lol……

    [Reply]

    tehe! Reply:

    @Tiffany, her natural hair colour is brown.. :/

    [Reply]

    Whatcha_Sayin Reply:

    @tehe!, Thank you

    [Reply]

    meme Reply:

    @Tiffany, actually bit*h her hair is brown and sandy brown mix. You must have grew up wit her to know what color her hair is. Not all black people hair is black. Esspecially when they are very light skin.

    [Reply]

    Tiffany Reply:

    @meme, oh pleeeeeeease, have you ever seen her new growth???????? besides you could see it was black when her hair started to grow after she shaved the sides!! both you and tehe! and whatcha sayin need to grow a brain! rihanna wears weaves! only because her first hair colour we seen her with from the pon de replay days DOES NOT mean its natural!…. i mean are you people just that stupid on here? its actually laughable

    [Reply]

    don't hate yoz Reply:

    @Tiffany, stfhu LMAFO w/that damn comment of your idoit

    DenimJunkieKidd Reply:

    @Tiffany, for you not to like her, i sure do see you add input a lot!!

    [Reply]

    Tiffany Reply:

    @DenimJunkieKidd, i like rihanna! i never said i didnt!!!! there goes more stupidity

    [Reply]

  2. Ray

    Aww Poor baby, I’m glad that she toned down

    [Reply]

  3. Oh

    Too late. kii

    [Reply]

    Real Hip-Hop Reply:

    @Oh, Thank You. Your Madonna’s gimmick!!! Your Waaaaaaaaaaaaaaack Pussanna

    [Reply]

  4. Coleworld

    Love her.

    [Reply]

  5. Khloe

    Yesss shade Nicki MANaj

    [Reply]

  6. Oh

    Clearly Gimmicky Collaj shade.

    [Reply]

  7. W

    Mmm she makes a valid point, nicki minaj and gaga are just awful. Bey & Rih >>>>> Nicki & Gaga

    [Reply]

  8. Sarah

    um too late

    [Reply]

  9. Bran

    Its a little too late for that girl…

    [Reply]

    Alright Reply:

    @Bran, exactly what I was thinking!

    [Reply]

    stel Reply:

    @Alright, thank you! lol you can’t come back from an image you’ve been pushin on us for five years!

    [Reply]

  10. finally

    it was about damn time.. i never liked her “crazy” looks.. she’s hot when she’s normal.

    [Reply]

  11. Joe

    Dear old RiRi, WELCOME BACK!

    [Reply]

  12. Trina

    GIRL PLEASE!!!! TOOO LATE!!! PLUS YOUR ALBUM IS YOUR RAUNCHIEST YET AND YOU SAY ITS ABOUT THE MUSIC?? PLEASE!!! WHAT ARE YOU TRYING TO SAY???

    [Reply]

    @WillNomNoms Reply:

    @Trina, that she likes dick.

    [Reply]

    I Ain't Even Mad Reply:

    @Trina, spoken words! Lol, you took the words right out of my mouth!

    She knows people are already starting to say she’s had three repeative albums, what can we do about it, the label controls her. She needs to switch up producers and writers. Ester Deans demos are going to leak, and Ester sings em better!

    [Reply]

  13. diego

    Bitch been a gimick sit down

    [Reply]

  14. yoo

    she’s killing her career doing this. her outfits and image are the things that distract people from her weak vocal n shitty music.

    [Reply]

    KaramelKisses Reply:

    @yoo, TALK THAT TALK … because you just spoke the TRUTH!

    [Reply]

  15. JAYE

    i thought her gimmick was sex, not hair… whatever girl, your songs are still catchy

    [Reply]

  16. Triniti

    Why stop now?

    [Reply]

  17. Jwellz

    But…..

    [Reply]

  18. mykolAnthony

    i like that. good job, pass that on to lil kim clone oh i mean nicki minaj

    [Reply]

  19. LisaHater

    I dont even like nicki but this post has nothing to do with her or lil kim wack ass this is about riri.

    [Reply]

  20. BEYONCE IS FADING CHECK BILLBOARD CHARTS.

    2 late

    [Reply]

  21. Jfenty

    The old RiRi is back! I love her 100x more!

    [Reply]

  22. latonya

    I love the red headed, short black bob, and all of the rihanna that i’ve experienced over the years i think going natural is fine. I love her music.

    [Reply]

  23. bknyhustle

    Rihanna looks more energetic, adventurous and active in the bedroom then Bey…

    but hey bey in that party video, shiiiit >>>>>>

    eitherway Jay’s winnin…

    [Reply]

    KEKE Reply:

    @bknyhustle, THANKS!!!!!!!!!!! #TEAMBEYONCE till death and nicki is trash.com and riri is playing with us she wants sales. she will only keep this look for 2 months then star wroking on a new album. She is smart cause if she goes away she will be forgotten.

    [Reply]

    DenimJunkieKidd Reply:

    @KEKE, ummm she went away for a year before rated r came out, so what are you talking about? O_o

    [Reply]

  24. tia

    too late…

    [Reply]

  25. Laurie

    lol

    [Reply]

  26. Ratr

    Rihanna, you are beautiful! that’s what it comes down to..
    I don’t really care for a specific image to accompany an album though, as long as the packaging is not sloppy or careless. I think so far the packaging of her CDs since Good Girl Gone Bad have been very creative and unique for reach era, so I like it.

    [Reply]

    meme Reply:

    @Ratr, i totally agree. Rihanna CD packaging as a whole is always great. Beyonce’s last CD was sloppy, the photos wasnt even cohesive…her whole image thru me off. Same with ciara.

    [Reply]

    Real Issh Reply:

    @meme, To put Bey in a category w/ Ri and Ci ain’t doing u justice . As for Bey’s CD .. How was it sloppy ?
    U can’t talk about anything Bey related with that red wig in that pic Hun .

    [Reply]

    KillBill Reply:

    @meme, Rihanna is 5 album to late to be talking about a gimmick. My girl rocked the same style, for 4 albums, and still is relevant.

    [Reply]

    KaramelKisses Reply:

    @meme, Are you seriously talking about ANYBODY being sloppy w/ that dried out bloody red tampon on your head? Have several seats …….

    [Reply]

  27. Kia

    Nicki Minaj needs to take Rihanna advice.

    [Reply]

    deadlyxxc Reply:

    @Kia, exactly ..will the real nicki minaj stand up ever?

    [Reply]

  28. Speechless

    lil girl you became a gimmick years ago

    [Reply]

  29. Jay

    It’s funny cause I was just thinking not to long ago that I miss Rihanna’s look when she was first introduced to us. It was something sexy about it. She looks good either way, but I like the new look :)

    [Reply]

  30. jamie

    Rihanna is a gimmick. She’s been a gimmick since day one. She can’t sing for starters. Her performances consist of playbback, miming or lip-syncing.

    [Reply]

    Whatcha_Sayin Reply:

    @jamie, She has never lip-synced or mimed. Erm she can sing otherwise she wouldnt have a career as a SINGER! People dont buy music because of an image

    [Reply]

    KaramelKisses Reply:

    @Whatcha_Sayin: DIE! Jamie is completely correct in her statement. She has been a gimmick since she came out of the gate. The only problem was those early gimmicks didn’t work but when her handlers came up w/ this “good girl gone bad” that stuck. Her performances are horrible WHEN she attempts to sing live but for the most part alot of them are playback. An overwhelming majority of responses to this post are correct … RIHANNA, YOU ARE 5 OR 6 YEARS TOO LATE!

    [Reply]

  31. pia

    WOW! Does this mean no more hooker clothes? Anyway little to Rihanna know she is already a gimmick and everyone knows it even Ryan Seacrest, the industry.

    [Reply]

  32. Jordan Gabriel

    B.U.L.L.S.H.I.T.

    [Reply]

  33. mykolAnthony

    lisaisAKimHater and kia yeah great minds think alike. rihanna i love but im glad she said this.nicki minaj, i just feel bad for cuz , i dunno she just looks so silly, really, all of that?, u are not gaga and youll NEVEER Be KIM. You Already SNOW!! AVALANCHE FLOW HATERSSSS

    [Reply]

  34. Winston Churchill

    try singing and not soundin like a goat then we can talk

    [Reply]

    Tiffany Reply:

    @Winston Churchill, hahahahahahahahahahaha xxx

    [Reply]

  35. mal

    Shes sjust copying what Beyonce said. NEXT lol its too late!

    Improve your vocals and stop smoking and talk to us girl!!

    [Reply]

    don't hate yoz Reply:

    @mal, such a hater

    [Reply]

  36. Giamma

    Nicki Minaj, Gaga and Katy Perry I’m looking at you! :p

    [Reply]

  37. white hos love BBC

    lmao soon as i read the title i said theyre about to body her ass for that dumb ass remark. shes at least 5 years late with that remark hahaha

    [Reply]

    maya Reply:

    @white hos love BBC, lmaoooo YES!

    [Reply]

    Real Issh Reply:

    @white hos love BBC, Lmao @ body her ass .

    [Reply]

  38. From Tokyo

    The physical image never bothered me so much as the extra-ness that made me not like her at all anymore and become annoyed. I understand a person living their life, but on the other side of that is how I feel in reaction to it, which is also legitimate. She has a lot of cool points and I’ve liked a lot of her music, but with WAY too many music artists, actors, athletes we’ve been shown WAY too much of themselves to where the allure is completely lost. I’d rather not know that much about them, & no, I CAN’T avoid it b/c I’m bombarded by info no matter if I’m just on a regular site as well, etc. Celebrities need to learn this. I don’t like the current trend of having to know every intimate detail about a celebrity. The product they produce should be the main focus, not what they ate for lunch. Idgaf, seriously.

    [Reply]

    Peasant Reply:

    @From Tokyo, Co-signs.

    [Reply]

  39. Kyle

    LOL I feel like everyone is on the same page with this comment. Is it really all about the music Rihanna? Especially coming from her, a person who doesn’t take much part in crafting their own music.

    [Reply]

  40. maya

    don’t want to become a gimmick? LMAO does she not listen to her music, there’s no substance. She ALREADY is a gimmick…

    [Reply]

  41. Tamar

    Yall just gotta bring up Nicki name in everything. I swear yall love her.
    I don’t even think she shading on nicki. They’re really good friends.

    [Reply]

  42. rave

    I loved the looks…They are what made her career. Rihanna got the bob the next day everybody got the bob. Rihanna got the short the next day everybody had the cut. Normal is boring frankly. There is nothing wrong with being different. I know no one mentioned Katy….Katy has more number ones the RIRI so….that aint hurting her one bit clearly…If she wanted to not be a gimick she would write her own songs cuz everything is starting to sound the same…Rated R is still her best sorry..

    [Reply]

  43. JayArtistry

    I think Rihanna fans should respect her decision she don’t want that no more she wants to focus more on music it’s never too late to come back from that,It’s for her fans if you can’t do it you are not a real fan you

    [Reply]

  44. Rihanna Tones Down Her Image: ‘I Don’t Want to Become a Gimmick’ – Rap - NEW HAIR DESIGN – NEW HAIR DESIGN

    [...] Posted in Rihanna | Permalink [...]

  45. Trevon

    See i love rihanna but she really wasnt shit until she started to do gimmicks. But now that she is RICH she is going to do what ever she wants and no one can stop her lol with her fan base she wont be going anywhere for a while

    [Reply]

  46. stel

    she would NEVER say this in 05 when good girl gone bad dropped or when rated r dropped or even before her last album.her only claim to fame back then was a few catchy hits and a gimmick. now that they pushed this image all over us she is an established name at a comfortable place.. she can say she doesn’t wanna be a gimmick. not hatin just saying, she killin em though

    [Reply]

Leave a Reply