Cassie Joins Bad Boy Family on ’106 & Park’ [Video]

Cassie

Cassie was back in black on Thursday’s “106 & Park.” Bad Boy’s sole female signee joined her label boss Diddy to premiere the trailer for her single “King of Hearts” and discuss the next chapter in her career.

Diddy explained how the model-turned-singer has evolved since the release of her self-titled debut in 2006. “She was just really thrown into the game with two smash records and a lot of times when that happens, you’ve got to catch up to your success,” he explained. “I think over the years we’ve put her through the proper things to make sure that she catches up to how big she is worldwide and can handle the pressure.”

While she may command attention for her beauty, that doesn’t stop her from working hard. “She’s not just a regular artist, she’s also a beautiful giving person and that’s the effect that she has on the younger generation and everybody that looks up to her,” added the Bad Boy mogul.

“She doesn’t let her natural beauty get in the way for her striving and hunger to be successful. She puts that work in and she’s definitely in the underdog situation. Trust me, on this album she gon’ show ya’ll what she got just like she did on the last album. Her swag is impeccable. To me, she’s definitely one of the baddest in the game.”

Cassie, who later shared the stage with her labelmates Machine Gun Kelly and French Montana, spoke about the video for her first single “King of Hearts.” “I shot it with [director] Chris Sims and he’s done a lot of rock videos in the past, so I wanted to try something different,” she said. “We shot it in Palisades Park on the way to Malibu in this beautiful mansion.”

Cassie’s oft-delayed sophomore album will feature production from Rico Love, Jean Baptiste, and J2, who produced “Hearts.”

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30 Comments

  1. Saskia

    Firssst :):):):):):)

    [Reply]

    The Realist Reply:

    @Saskia, I hope you are first to buy her new album and that goes to most of you commenting …..all yall talking about she’s sexy and all dat but when the time comes for her album to drop yall won’t be buying it nor supporting her movement. Therefore there is no real point for her to even be putting on music.. Stick to modeling honey, you will get paid more doing that cause these people are just talk.

    [Reply]

    bijan Reply:

    @The Realist, is there a reason you comment the same thing? it’s annoying

    [Reply]

  2. uhuh

    spreading your legs to diddy is the only reason ur still signed to him.

    [Reply]

    Natalie Reply:

    @uhuh, Wow you ignorant asshole she worked her ass off to get where’s she at!!!

    [Reply]

    sabrina part 2 Reply:

    @uhuh, she worked hard so shut the hell up u sound ignorant

    [Reply]

    Mitchell S Jackson Reply:

    @uhuh, Yes cause I don’t know what else the bitch do!!! Nah if I were down with Bsd boy I’d spread my butt to Diddy too

    [Reply]

    Honesty Reply:

    @Mitchell S Jackson, me 3 *giggles

    [Reply]

    iepie Reply:

    @uhuh, haha you’re RIGHT!! xD
    i remeber her titties’ pic

    [Reply]

  3. aaa

    Seconddddd :) :) :)

    Cassie is beautiful!

    [Reply]

    leslie arnelle Reply:

    @aaa, she really is

    [Reply]

  4. meme

    she is such a wonderful, soft spoken lady. I hope diddy is treatin her right

    [Reply]

    Natalie Reply:

    @meme, Agree:)

    [Reply]

  5. sad

    I LOVE HER. SHe is so smashing with her new record at Interscope :D

    [Reply]

  6. Boiboi

    Diddy lost a good thing in Dawn Richard. He will be sorry.

    [Reply]

    Will Reply:

    @Boiboi, Did dawn get dropped from Bad Boy???

    [Reply]

    LUVizmyDrugxo Reply:

    @Will, she wasnt with badboy she is only signed to interscope but when shes in dirtymoney with diddy and kaleena she’s signed to badboy

    [Reply]

    bijan Reply:

    @Boiboi, lol, research please

    [Reply]

  7. coolio

    thats a fine bi*ch she cant sing for sh*t though real talk people

    [Reply]

  8. Alter-Mego

    Cassie is obviously gorgeous but what I like most about her is how chill and humble she seems. She really seems like a cool ass chick. I dont think it’s so much that she lacks personality but more so that she’s just really chill and not all animated and boisterous like her “boo” diddy or some other aritists and celebs we’re all regularly subjected to. I think I’d rather that than her tryna be out here fronting and puting on a fake personality. She’s been at it for a while now and I really hope she finds her niche and that “success” she’s grinding for… whatever that maybe. At the end of the day she is definitely winning regardless so the fact that she’s sticking with her love/passion even through all the negativity spewed her way says allot about her drive and character….because frankly she can just say “FCUK IT I’m rich bitch, plus diddy’s my man” throw the deuces up, keep looking and living pretty and keep it moving… She’s trying something new so… good luck to her.

    [Reply]

  9. WonderLand19

    I like Cassie and i reallly hope both her and MGK BREAK 2012 and kill it. They should also promote her in london cause the UK love dance music and SWAGGER! America can be slow to catch onto talent so they shouldn’t feel bad if america doesnt take her fast. London and France will embrace her quick!

    PLEASE PLEASE PLEASE Diddy can you manage this better. Cassie CAN be international if she is given the right promo and everything.

    [Reply]

  10. ade

    <3

    [Reply]

  11. sabrina part 2

    when is she coming out with an second album

    [Reply]

  12. GOTTEM

    LMAO at Rocsi throwing shade and then having to apologize. She is so messy

    [Reply]

  13. Benita Ogbeide

    CASSSSSSSIE IS SO EFFFING HOT!!!!!!!!

    [Reply]

  14. iepie

    anyway.. she can’t sing for help her life.

    [Reply]

  15. HOMOSWAGGAKIDD

    I LOVE CASSIE SEXY ASS SO MUCH…

    [Reply]

  16. bijan

    she seems cool as a person

    [Reply]

  17. Marvin

    Am I the only person who thinks she’s ugly??? She looks like a sim! And she’s a FLOP. Her new video will be banned on 106&Park anyways… She’s gonna sell less than 1,000 copies in the first week.

    [Reply]

    Mitchell S Jackson Reply:

    @Marvin, Go back to ya room n jerk off

    [Reply]

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