50 Cent dedicated his weekend to giving back. On Saturday, the hip-hop impresario attended the American Giving Awards and he was front and center at Sunday’s broadcast of “CNN Heroes: An All-Star Tribute,” honoring individuals who are making extraordinary contributions to help others. 50 spoke about his Street King initiative, designed to feed millions who are starving in Africa.

“It’s exciting to acknowledge everyday people making a difference,” 50 told CNN’s A.J. Hammer on the red carpet. “Some of the more influential people need to take a stand and step out there and do some different things and that’s what I’m doing with my Street King initiative.”

Proceeds from his energy drink and headphones will provide meals to those in need. “I think the business model is more important than an energy drink or a headset,” he explained. “I think moving forward, if I can influence other young entrepreneurs to make the same decision and have the charitable component connected to it, then it will become a standard.”

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