Kanye West Launches Design Company DONDA

Kanye West

Kanye West is bringing some of the most creative minds together. The hip-hop impresario is launching a design company named DONDA aimed at developing products and experiences that “marry our wants and needs.”

In a lengthy series of tweets, Kanye announced his newest venture to the public. “I have started a new company and I’m so excited about the name…. it’s got the best name ever of all companies of all time!!!” he wrote. “The name of the company is DONDA.”

Named after his late mother Dr. Donda West, the startup will be comprised of creative individuals from different fields. “DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce their dreams and ideas,” he explained.

“I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist, doctors, scientist, teachers.”

Taking inspiration from Michael Jackson, Alexander McQueen, and Steve Jobs, Kanye laid out his mission. “DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford,” he said. “We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel. To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.”

If you’ve got what it takes to join the team, you can email [email protected] “I want to put creatives in a room together with like minds that are all waaaay doper than me,” said ‘Ye.

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  1. blackelite

    “Yeezy taught me”


  2. chris

    “That sh*t cray”


  3. Shade

    This man is so inspiring. His creativity knows no bounds. True music artist and innovator. Can’t wait to see the future of this company!


  4. Rap*

    i hope, it wont be satanic


    coolio Reply:

    @Rap*, Let’s hope it is. *crosses fingers*


  5. Holtz



  6. WANTSIAmAMartian

    I hope this doesn’t fail like his old clothing line :( This sounds awesome! I love Kanye and I am excited to see what he can come up with :D


  7. V.I.C.

    Just e-mailed them today and I hope they e-mail me back!!! I’d love to work and learn more by being a part of DONDA!!!



  8. nicegirl

    Cool idea. There is no denying that Kanye is creative and talented.


  9. Kanye West Launches New Design Company ‘DONDA’ | SMTDaily.com

    [...] RU [...]

  10. Hugh

    He is one of the brightest minds around.

    I wanna work with DONDA


  11. Jerry Wright

    very much interested in your project as a older male who has been through some major issues in life this would be a way to help our young people not make bad choices in life and have more respect for eachother.Respectifully request information as to how I can be a part of your organization.My story is a very amazing one. Please contact me at email address to discuss.Thank You.


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