Can’t stop, won’t stop. Sean “Diddy” Combs is expanding his entertainment empire. The Bad Boy mogul is planning to launch a music-themed cable network at the end of the year, according to several sources.
Broadcasting & Cable reports that Diddy’s new channel will be called Revolt and is aiming to go live on 12/12/12.
Former MTV programming chief Andy Schuon is reportedly involved with the well-funded venture. He previously headed a music channel called International Music Feed (IMF).
Diddy has been in talks with Comcast and Time Warner Cable to distribute Revolt, which is being described as a music and music news channel with an urban skew. One source likened it to the old days of MTV, but catered to an African-American audience.
Diddy’s Bad Boy office did not confirm reports, but a Time Warner Cable spokesperson said they have had “some discussions” regarding the network.