Sean “Diddy” Combs is taking television into his own hands. The music mogul has officially announced REVOLT, a music-oriented cable channel set to launch next year.
REVOLT is billed as the first network to combine music and social media in real time for the video-centric generation. It will be distributed by Comcast as part of its initiative to add more minority-owned networks.
“I’m honored by the opportunity to be part of this effort to bring diverse programming to the masses,” stated Diddy. “Marked by this partnership with Comcast, my hope is that this new network will spark a revolution in entertainment and encourage other media and communications companies to bring REVOLT to their audiences.”
The REVOLT platform will produce dynamic music content and serve as a destination for music fans and artists under the leadership of Combs.
“REVOLT TV is bringing that revolution that television needs,” explained Diddy in a YouTube video. “I grew up watching BET and MTV and HBO and NBC and I had a dream that one day I would get a chance, an opportunity to show my perspective coming from a musical standpoint.”
Diddy wants to give artists more creative freedom. “I take a lot of pride in having experience and credibility, the authenticity, and the relationships to make REVOLT TV the #1 name in home for music on television,” he said. “I’m gonna give the artist this channel. It’s your channel to do what you wanna do, how you wanna do it.”