Rap-Up.com || Ashanti Talks ‘Braveheart,’ Owning Her Own Label on ’106 & Park’

Ashanti walked on set of “106 & Park” to premiere the futuristic video for “The Woman You Love” on Tuesday. Looking like a “fine ass golden nugget” (Terrence’s words), the golden goddess officially announced her fifth album title Braveheart and spoke about the pros and cons of launching her own label, Written Entertainment.

“It was really important to me to just become an owner,” said the R&B singer. “It was really scary and really nerve-racking going into it businesswise, but it was the best business move I could have ever made. I own my masters and the percentages are completely different, so I’m very excited about that.”

Her fifth album Braveheart is due this spring. “It speaks volumes. It’s just about being brave,” she explained. “There’s a whole metaphor that I have for it, but I want to wait until I come back to talk about it.”

She remained tight-lipped about guest collaborations, only saying that one’s a male and one’s a female. However, The BoomBox reports that R. Kelly and Keyshia Cole are among the featured guests.

Despite her new label situation, she still surrounds herself with the same team including her momager Tina Douglas. “In this business it is crucial ’cause you can’t trust anyone,” said Ashanti. “Everyone is a shark, everyone looks at you as a commodity as opposed to a human being with feelings. But with your family, they have your best interest at heart. They want to see you win regardless.”

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21 Comments

@ItsMeRef
March 14th, 2012 at 6:54 am
I like ashanti hope she does well.

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Tiffany Reply:
March 14th, 2012 at 7:18 am
@@ItsMeRef, Ashantis hair always looks flawless!

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HI HATER
March 14th, 2012 at 6:56 am
SHES BACK

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Truth
March 14th, 2012 at 7:08 am
This girl is no fool she has all her business together. She is a vet in the music industry now and has definately learned that if u take matters into your own hands the outcome will be much more fulfilling. Ashanti is probobly the only female artist i know right now that has her own label and is releasing an album independently. I honestly dont see another female seeing ashanti as far as business mindset goes. All your so called biggest acts are on Major labels but have no creative control thats why there music has gone to shit. Ashanti is one of the few artists left that is staying true to herself.

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Beyonce is desperate Reply:
March 14th, 2012 at 7:21 am
@Truth, Isn’t Alicia Keys independent?

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rnblover Reply:
March 14th, 2012 at 7:26 am
@Beyonce is desperate,

No Alicia is on J Records.

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Truth Reply:
March 14th, 2012 at 7:40 am
@Beyonce is desperate, Alicia Keys is signed to RCA Music Group formally J records which is a Major label.

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Lisa
March 14th, 2012 at 7:20 am
She’s so beautiful. I’ve always admired her and she has remained true to R&B like Monica, Brandy and Fantasia.

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Truth Reply:
March 14th, 2012 at 7:42 am
@Lisa, Fantasia isnt on the level of Monica and Brandy it pisses me off to see her in the same sentence as Legends in the game

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True Story Reply:
March 14th, 2012 at 7:42 am
@Truth, LOL!!!!!

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rnblover
March 14th, 2012 at 7:26 am
Love Ashanti!

Ammo!

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Dave
March 14th, 2012 at 7:48 am
I’m so proud of her.

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TheGoon
March 14th, 2012 at 8:13 am
Damn she looks Aaaaaaah!!!

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RDK
March 14th, 2012 at 8:18 am
she is always beautiful,and she is doing her thing keep doing you shanti.

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Kyle
March 14th, 2012 at 9:50 am
I seriously LOVE HER! She’s clearly all about her business and I’m glad she has her career in her OWN hands now as opposed to someone else’s. Only she knows what she truly wants and now she can officially make that happen. Can’t wait for “Braveheart”!!!

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She_daone
March 14th, 2012 at 10:58 am
Ooh yes Ashanti we love you mama

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Brina
March 14th, 2012 at 12:09 pm
Yes so happy for her for becoming her own boss!! Big ups to Ashanti and much success!!:) So ready for Brave Heart!!:) Luv Ashanti!!

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Jay
March 14th, 2012 at 12:40 pm
So proud of Ashanti owning her own business! That’s awesome! And I love the advice she gives. Real nice girl. Can’t wait for more music! :)

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James
March 14th, 2012 at 12:55 pm
I think it is so inspiring the way she has taken control of her destiny. “I am the Master of my fate and Captain of my Soul” -Invictus. Ashanti, you embody those words; and I am so proud to say that I am truly a FAN!

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whitechocolate
March 15th, 2012 at 1:23 am
comeback of the year if all goes well. they need to start pushing ‘the woman you love’ to radio and start licensing it to tv, commercials, and film. go head shanti

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Team Monica
April 11th, 2012 at 9:14 pm
GET IT Ashanti!!!!! Always , Always Rooting for you

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