Rap-Up.com || Nicki Minaj Goes ‘Pop’ with Multi-Million Dollar Pepsi Campaign

Nicki Minaj is officially going pop. The hip-hop diva has been tapped as the face of a multi-million dollar campaign for Pepsi’s new beverage “Pop.”

According to Forbes, the seven-figure deal includes a commercial, which she recently shot in Argentina. It will launch later this spring, while footage from the shoot leaked online last month.

“You’ll see the commercial probably in the next two months,” said Derek Jackson of Glu, the agency that brokered the deal. “That’ll be a segue into a new beverage Pepsi has, called ‘Pop,’ and she’ll be the face of the brand… It’s going to be explosive.”

Terms of Nicki’s deal weren’t publicly disclosed, but Forbes reports that it was worth millions. Her Young Money boss Lil Wayne scored a similar endorsement with Pepsi’s sister brand Mountain Dew to star in its DEWeezy campaign, which includes an original filmed funded by Pepsi and Mountain Dew.

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75 Comments

OnikaCarter
March 19th, 2012 at 12:07 pm
First!!!! Werk Nicki make that money honey

[Reply]
RDK
March 19th, 2012 at 12:10 pm
keep working nicki,go hard for that bread,keep building piece by piece,keep doing you.

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Jay
March 19th, 2012 at 12:13 pm
This girl right here just ain’t stopping. ” HARD WORK PAYS OFF”

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Shaytan Reply:
March 20th, 2012 at 7:30 am
@Jay, Nicki is reaping of the benefits of years of hard work labored by other women. Just as Gaga is successful because Madonna broke down walls. When Kim Missy hit the stage it was a lot harder. 95′ these companies wouldn’t touch Hip Hop.

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Justsayin
March 19th, 2012 at 12:16 pm
If the haters were mad before…

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Mont
March 19th, 2012 at 12:16 pm
collect them coins girl!…hate her or not..she’s getting PAID

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bixxie
March 19th, 2012 at 12:22 pm
YES According to FORBES :)) i went on the actually forbes site to read the rest and it said this contract alone is enough to land her a top spot on forbes list and include the album and the tour, her other endorsements like im so proud of her she’s doing it

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Welp
March 19th, 2012 at 12:23 pm
Smart woman, she’s becoming a global icon while the that hate her on blogs and message boards whine because they want her to be some generic remy ma type basic bum bitch hood rapper or something. Young Money making million dollar deals every other day now

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Murderer
March 19th, 2012 at 12:28 pm
Told ya she can’t do a proper Hip Hop song to save her life…

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AAA Reply:
March 19th, 2012 at 12:30 pm
@Murderer, neither can any other rap female, if u wanna be like that…stop hatin…stay broke and shutup

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BeenAFan Reply:
March 19th, 2012 at 12:31 pm
@Murderer, But why you mad? Don’t matter if it’s hip hop rap pop r&b if you not a fan get off her shit

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Murderer Reply:
March 19th, 2012 at 12:36 pm
@BeenAFan, I’m mad because idiot people like you credit her as if she’s a DAMN RAPPER when she obviously wants to be A FUCKING POP STAR.

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John Reply:
March 19th, 2012 at 4:36 pm
@Murderer, i’m mad you don’t see the fucking picture. she believes in making music with no boundaries.. you mad because she can rap, sing, and act? OH ..call me when you sign a deal with Pepsi

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Svengali Reply:
March 19th, 2012 at 7:32 pm
@Murderer, She is both DEAL.

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Casey Reply:
March 19th, 2012 at 12:37 pm
@Murderer, Pop is the name of the soda dumbass go to Forbes.com and search nicki minaj Pepsi commercial…… Ugh this bitch is on every single one of nicki’s blogs be gone bitch #TeamMinaj doesn’t need you… Nicki winning all day and that’s whyYouMad

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Murderer Reply:
March 19th, 2012 at 12:40 pm
@Casey, If she gonna do a damn pop song to save her life, she and you (her slaves) have to stop considering her as a rapper. Cuz y’all look like damn fools for doing that.

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JAH Reply:
March 19th, 2012 at 1:51 pm
@Murderer, you sound stupid. dont forget to cop the album april 3rd.

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RDK Reply:
March 19th, 2012 at 1:04 pm
@Casey,Co-Sign that,s why they are mad.

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Rell
March 19th, 2012 at 12:30 pm
WOW. “Only thing that’s POP is my Endorsment ACK” Roman Reloaded!!!!!!! everything that she said on that track is FACT!! She gettin that MONEY!!!!!!

[Reply]
Spartenia Reply:
March 19th, 2012 at 1:00 pm
@Rell,
Yeah she did say that.
$$$$$$$$$$$$$$$$

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BeenAFan
March 19th, 2012 at 12:30 pm
Wtffff nicki come on you keep getting deals make these haters mad! Mama you getting paiiiiiddddddd keep doing you keep breaking records and don’t let none stop you girl your doing it biggggggg can’t wait 4312 / starship video / this Pepsi deal <3

Team minaj all the way :)

[Reply]
YMCMB
March 19th, 2012 at 12:44 pm
I hope her her catches on fire. Then there would be a wonderful reason to wear a wig.

[Reply]
Blaze
March 19th, 2012 at 12:47 pm
Can’t knock her for gettin thes deals werk BITCH MAJOR COINS

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>PF:RR 4.3.12
March 19th, 2012 at 1:05 pm
keep doing your thing nicki,am so am so proud of you,the more they hate the harder you go for your piece of that bread,keep doing you.

[Reply]
Insider
March 19th, 2012 at 1:07 pm
I mean. If getting wealthy and rich is the main goal, congrats. The girl is successful. But look at what she had to do to get there. And all I have to ask is … Is it worth it? What you’re doing to yourself, your community, the legion of girls who look up to you, etc. Is all that worth millions?

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cibadumad Reply:
March 19th, 2012 at 2:41 pm
@Insider, so what did she do exactly?

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RDK Reply:
March 19th, 2012 at 2:56 pm
@Insider,yes i want to know too w-tf did she do,you self richeous @ss hole please tell me.

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true love
March 19th, 2012 at 1:07 pm
Nicki want to get paid. I ain’t mad at her.

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DEAD
March 19th, 2012 at 1:08 pm
Yo rap-up stays on Nicki’s ass. Yall stay posting anything on Nicki Minaj smfh. Music is dead

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ahahahahahahhaha Reply:
March 19th, 2012 at 1:29 pm
@DEAD, they doing the same for other artist too..it aint nicki fault she is doing more

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Casey Reply:
March 19th, 2012 at 2:28 pm
@ahahahahahahhaha, Right these bitches just don’t wanna hear that nicki winning and they fave is not

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Svengali Reply:
March 19th, 2012 at 7:34 pm
@DEAD, Nicki Stay WINNING! LMAO

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The Naked Truth
March 19th, 2012 at 1:18 pm
Keep getting that money Nicki aint knocking your hustle but one thing you will never be is the Queen of Hip Hop thats for sure. Just be another pop artist along with all the other ones. The Female Flo-Rida. Yeah that sounds about right

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Casey Reply:
March 19th, 2012 at 2:23 pm
@The Naked Truth, Pop is the name of the soda dumbass.. Nicki is not going pop switcho ass down #pronto

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Casey Reply:
March 19th, 2012 at 2:24 pm
@Casey, *sitcho

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xop Reply:
March 19th, 2012 at 3:00 pm
@The Naked Truth, i rather listen to the female flo rida as you call her,than that auto tune,cat crying,chalk squeaking sh-t,your fav bin releasing i won’t can no name you know who it is.

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Sasquatch's Baby Momma's 3rd Cousin by Marriage
March 19th, 2012 at 1:21 pm
this hoe

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Casey Reply:
March 19th, 2012 at 2:25 pm
@Sasquatch’s Baby Momma’s 3rd Cousin by Marriage,
What a horrible way to talk about yo mama like that…. Bitch switchover pressed ass down #Now

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fiyah_chick
March 19th, 2012 at 1:33 pm
the biggest disrespect to hip hop is this dumb trick..she doesn’t rap..she says f*** her urban fans who made her who she is and for that she will never get my money she can get those teenagers money who will buy anything jus to say they hav it!!!

[Reply]
Gus Reply:
March 19th, 2012 at 1:49 pm
@fiyah_chick, WOW! yall talking out of your ass. Album is out on April 3rd. Dont forget to cop that.

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Rell Reply:
March 19th, 2012 at 1:57 pm
@Gus, *CO-SIGNS.

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xop Reply:
March 19th, 2012 at 3:01 pm
@Rell,Co-Sign.

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Huh?
March 19th, 2012 at 1:53 pm
she been went pop…she getting this money though..can’t be mad at that

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Svengali Reply:
March 19th, 2012 at 7:36 pm
@Huh?, She is the bridge between both…

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Wave
March 19th, 2012 at 1:54 pm
Lol at her being a Female Flo-Rida. Dumb ass comparison to be honest.

Flo-Rida can’t even sell a full album so….

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Lisa
March 19th, 2012 at 1:59 pm
Congrats to her.

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Iceman
March 19th, 2012 at 2:02 pm
Right now, the best-selling album in Cash Money history is Juvenile’s “400 Degreez,” which brought us such classics as “Ha” and “Back That Azz Up”…overall, it was a SOUTHERN HIP-HOP CLASSIC.

Given all the buzz surrounding Nicki, her album has a chance to outsell it (I pray it DOESN’T happen)

If she fails, just goes to show ya that real hip-hop will always triumph.
If she succeeds…I’m quitting this business and switching to classical!

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xop Reply:
March 19th, 2012 at 3:10 pm
@Iceman,so what if it out sell it,no matter if if it out sells juvi,both album is still going to be what they are in my sight,400 Degree is one of my fav albums real classic,nicki is a female artist trying to get her piece of the bread why are you comparing and tearing her down let the chick live,she is a star in her own right and i am getting her album i am supporting her,and if kayne west good music album is out by then i,ll get that too,like i am saying juvi is in is lane and nicki is in hers let them live.

[Reply]
Wave
March 19th, 2012 at 2:09 pm
@Iceman: might as well start now then.

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uhuh Reply:
March 19th, 2012 at 2:20 pm
@Wave, was about to say the same ish

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Moss
March 19th, 2012 at 3:20 pm
The name of the soda is called Pop I repeat Pop the NAME of it.Dang people go back to school or read a damn book you can’t even read properly she is not going pop smh go listen to Roman Reloaded the song then comeback and read this ish. Pink Friay:Roman Reloaded /April 3 in a store near you!

[Reply]
brainfood.com
March 19th, 2012 at 4:24 pm
Hello everyone. I just have to get this off of my chest. Sorry if it sounds like I’m venting. But why can’t us black women get along? What is the matter with Beyonce? She exhibits such bitchy behavior and has no effin talent. Don’t get me wrong, I like her, but she’s tired as hell. Nobody wants to see or hear her tone deaf screaming sh-t at the top of her lungs.

All my fellow black bitches need to get a f-ckin clue. All she is doing is taking our money so we can’t buy our weave and sh-t.

I am all about women empowerment and I need all of my bitches to take a stand. Do we want to keep paying for lyp-schining bullsh-t? All of these broads need to step their game up, ya dig? Like Keri Hilson, Beyonce, Rihanna, Ciara, Brandy, Gaga, Katy, Ashanti, Keke Wyatt, Angela Winbush, Shanice, Tamia, etc. All of them are wack and need serious vocal lessons. Beyonce can’t dance and needs to stop faking pregancies.

We are only as good as we let ourselves be. Ladies, stop selling your p-ssy to strangers. That sh-t is not cute and stop having threesomes just to keep a man. Trust me, I have tried it and it does nothing but leave you tired and bi-curious. If you have to sell your body, do it with pride. There’s nothing worst that a weak hoe.

Lastly if you cant handle the heat, step out of the g-ddamn kitchen. This is for big girls that know what it means to give head and enjoy it. I’m talking slob for days. Everyone keep you head up and take the high road. You will feel much better in the end.

[Reply]
Will Rose Reply:
March 19th, 2012 at 11:40 pm
@brainfood.com, Ummm…. What does this have to do with the article?

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brainfood.com Reply:
March 20th, 2012 at 10:56 am
@brainfood.com,

Now that’s the way you spread laughter! Don’t forget about posting this to the other new posts okay?

Don’t be stingy with the humor! Share and share alike!!!

[Reply]
John
March 19th, 2012 at 4:37 pm
Nicki Pop? only thing that pop is her endorsement OCK!

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PLASTIC
March 19th, 2012 at 5:42 pm
fuck around n had to go n reienforce the gloc ha ha

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Rap*
March 19th, 2012 at 5:56 pm
Yes, she got this. Kudos

But is selling out and your soul really worth it for a lil cash?

Shes still in the devils club.

[Reply]
Svengali Reply:
March 19th, 2012 at 7:37 pm
@Rap*, STFU

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true love Reply:
March 19th, 2012 at 9:42 pm
@Rap*, She is doing her. Plus,you ain’t paying this female bills. She is out to get money! Jay-Z, 50 Cents and etc are into music to make Money. Female rappers need to do the same.

[Reply]
uHoesBuggin
March 19th, 2012 at 8:01 pm
It never ceases to amaze me how vile and negative some people can be. What irks you so much about someone who’s gettin money? What makes you hate the way they gettin they money? Is it because you stugglin right about now? Tryna catch a break any way you can? This is one of the reasons other races don’t take black people seriously. We can’t stand to see somebody else doin well & finding success without hatin. GET OFF YO LAZY ASS AND DO SOMETHIN WITH YA LIFE! Personally, I’m all for Nicki expanding her brand. Anyone who’s been following her since day 1 knows that RAPPING is just one part of her brand. She’s MULTI-TALENTED and has always strived for COMMERCIAL success. Who df aspires to just have local success? When you’re multifaceted like Nicki, the sky’s the limit, but there are always gonna be haters tryna box you into one category.

[Reply]
brainfood.com Reply:
March 20th, 2012 at 10:58 am
@uHoesBuggin,

I hear you, but other races have haters too. The only reason we see so much statistics about black folks is cause we are the most studied race of all time.

But I hear you on the rest of your post. Women should support those they like and let those who they don’t just live their lives.

[Reply]
ITAINTYOBABY
March 19th, 2012 at 8:24 pm
Not a fan of the copycat but I do love seeing black women getting that paper keep getting that money Nicki. YMCM = Generic pop version of Junior Mafia

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Harmony2 Reply:
March 19th, 2012 at 8:36 pm
@ITAINTYOBABY,
:)
LOVE!

[Reply]
camille_1023
March 19th, 2012 at 11:56 pm
smart business women.

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jp
March 20th, 2012 at 6:08 am
“The only thin is pop, is my endorsement op” – Nicki Minaj in the song roman reloaded.

[Reply]
Nicki Minaj Scores Multi-Million Dollar Deal With Pepsi | EgyptSaidSo.com - TV and Radio Personality Egypt Pops The Hood on Hollywood with Entertainment News, Advice, & Gossip
March 20th, 2012 at 7:00 am
[...] Source [...]
Shaytan
March 20th, 2012 at 7:25 am
Pepsi to to Coke as Nicki is to Lil Kim …. Number 2

[Reply]
trina Reply:
March 20th, 2012 at 8:37 am
@Shaytan, AGREEDD LMAO

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Casey Reply:
March 20th, 2012 at 10:43 am
@Shaytan, Oh but where is lil Krim? Right hanging on for dear life (age wise & career wise) lil krims new song hasn’t hit any charts and won’t because she’s washed up……and I’m sorry who’s getting the Multimillion dollar deal? oh yeah NICKI!!!

[Reply]
trina
March 20th, 2012 at 8:38 am
Nicki is reaping of the benefits of years of hard work labored by other women. Just as Gaga is successful because Madonna broke down walls. When Kim Missy hit the stage it was a lot harder. 95′ these companies wouldn’t touch Hip Hop. Nicki is fraud.

[Reply]
trina
March 20th, 2012 at 8:40 am
The Female Weezy? I think not. You sold out you little auto tuned retard. More like the Female Flo Rida.

[Reply]
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[...]Nicki Minaj Goes ‘Pop’ with Multi-Million Dollar Pepsi Campaign | HipHopCube[...]…
Morgan
March 30th, 2012 at 6:52 pm
I don’t understand why people say she can’t do a hip-hop song to save her life?! HAVE YOU NOT LISTENED TO HER MIXTAPES…

Playtime is Over
Sucka Free
Beam Me Up Scotty?

[Reply]
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May 22nd, 2012 at 10:00 pm
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beauty
September 25th, 2012 at 10:51 am
it is the beauty of it. Its call working what you earn.

[Reply]